Hooray. Call of Duty online is one of those things that perennially attract rumours that Activision will slap a charge on it. Industry analysts have long bandied around theories that Activision will go to a subscription-based model for Call of Duty multiplayer. Now Activision Publishing CEO Eric Hirshberg has gunned those rumours down like a battalion of AI enemies.
Hirshberg says: “Are we going to be charging for multiplayer? The answer is no.” He essentially says Activision makes quite enough money selling games like Call of Duty: Black Ops in the first place. We’re dubious but hell, he’s said this on the record: “Online community to play Call of Duty is absolutely integral to the experience and we’ll never charge for that. It’s not going to be something we’ll attempt to monetize.”
See that makes sense, Activision uses the drug dealer theory of business to get you hooked on Call of Duty online: the first hit is free. Once it’s got you in, it can pump your veins full of paid for Call of Duty DLC. There’s no reason for it to cut off that initial free supply, it’s what gets you buying.