According to a piece in Bloomberg this afternoon the end is coming for the Microsoft Zune. Since 2006, the media player has failed to gain enough traction to battle the Apple iPod at the cash register and now Microsoft is ready to pull the plug. Amidst mild demand, new versions of the Zune will no longer be released.


Apple may be having it all its own way on planet gaming right now, thanks to the
Microsoft’s
Microsoft has never let us buy a Zune here in the UK, and if reports are true it looks like we may never get the chance – at least with this generation of the device. Blogger Paul Thurrot has spoken to Microsoft’s Zune team and was told that the Zune will be killed off in favour of the Zune HD.
Microsoft could be planning to launch an app store for its 
