Last night, we attended the launch of Windows Phone 8 – the cherry on the top of an image overhaul Microsoft’s been trudging towards for two years. That’s it now; the second coming of Windows is here – desktop, tablet, mobile and games console all singing from the same hymn sheet.
Thing is, as nice as it all is, there’s no escaping the fact that last night caused a lot of confusion. Everyone in the room shared the same odd sense of Déjà vu, stemming from the fact that we were attending the launch for something that’d, well… that had already been launched some months prior.
It’s called the double-launch effect, and it’s a PR’s worst nightmare…
