
Satoru Iwata’s comments that the Nintendo Wii’s casual gaming status was a “misunderstanding”, is a little hard to take seriously. Nintendo’s main man used a recent conference call to claim that hardcore gamers were enamoured with the ageing hub and that there was an “over-emphasis” by outside sources on the success of titles like Wii Fit.
The fact is though, Nintendo must take the lion’s share of the blame for this. It’s policy of using mainstream figures outside the gaming industry to promote its products created huge sales, but has tarnished the brand in many core gamers’ eyes. And now next year’s Wii U is set to suffer. If Nintendo can’t shake off the casual tag, its next-gen console could be in for a rough ride.
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