UPDATE: The metrics Fair Pay Insurance measures have been added to the article.
We’ve looked at TomTom’s new business models in the face of free competitors before, and today it’s announcing another new one. In conjunction with Motaquote, it’s launching a new type of car insurance, which includes a free satnav and uses a gizmo that logs how you drive, and assesses how much you’ll pay off the back of that.
The hours have flown by, and so have the headlines: luckily we caught them all and cruelly shoved them into a cage called the lunchtime lowdown. Read on for your news roundup right here.
What does a company do when Google simply announcing a free service causes its share price to plummet by twenty percent? If you’re TomTom, you take a leaf out of Don Draper’s book and try to change the conversation: ignore the looming mobile elephant in the room and try to sell satnavs by making traffic “sexy” instead. Will it work?
Mio has just announced its new satnav, the Mio Navman Spirit V575 TV. So far, so standard. But there’s something interesting about the Mio Navman Spirit V575 TV: it’s packing TomTom smarts on top of its TV capabilities.
The TomTom Go Live 1000 satnav is a hard argument to make in a world full of smartphones with free navigation. Surely dedicated PND prices should be going down, not up? No matter: this gadget has plenty of features that free alternatives can’t hope to match. Read on and find out whether it’s worth the cash for your dash in our TomTom Go Live 1000 review.
Problem: you can’t afford a set, scenery or very much else for your promo video. Solution: Brian Blessed in front of a filing cabinet in your office. That’s what TomTom has done anyway, to push its competition to find the next voice of TomTom. It was a good call on a low budget, and everyone loves a bit of booming Blessed action.
HTC has revealed that its new alternative to Google Maps (and Bing and Yahoo and Ovi and all the other maps, we suppose) HTC Locations has a secret ingredient – TomTom.
The BBC has pulled a U-turn on the 
