Back in 1997, when HTC was a design and manufacturing outfit, it launched what was then a unique product: a PDA. Less than two years later, with the company requiring a large injection of cash, it was clear the product was ahead of its time. As co-founder Cher Wang (daughter of the second richest man in Taiwan) later observed: ‘The market just wasn’t ready for a PDA phone that behaved like a minicomputer’.
Yet just last week, HTC announced some extraordinary news. Record profits for the first three months of the year had hit £313m, triple that of the same period last year – and in terms of market value, it had overtaken Nokia. It seems HTC hasn’t just captured your imagination – it’s captured your wallet, too.
Read on to reveal the secrets behind its success!
