Amazon buys Lovefilm! There’s an exciting sentence. Lovefilm has announced this morning that Amazon will gobble up the remaining shares in the movie rental and streaming service to go from a minority shareholder to owning the entire thing. Amazon’s acquisition is still subject to a few more contractual hurdles but should be approved by the end of Q1 2011. How this will affect Lovefilm isn’t clear yet. In the US, Amazon offers an HD movie rental service so we could see Lovefilm rebranded or tweaked to deliver the UK version. We’ll bring you more news on the Amazon Lovefilm deal as soon as we have it.
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