Today Sky revealed plans to launch a new internet TV service. Arriving by the middle of this year, this service will allow anyone with a broadband connection to access Sky’s programming through pretty much any device: computer, set-top box, connected TV, games console, tablet, smartphone, you name it. And unlike the current Sky Go service, customers won’t have to subscribe: if they fancy watching a film one evening, they can rent only that film; there’s no requirement to purchase a monthly pass.
But while Sky’s service could put the willies up the likes of Netflix and Lovefilm, Apple could be the company that really loses out as a result. Why? Well, Sky just turned everything into a Sky box.
