Tagged ‘PR’

There’s always a lot of events in the calendar. Whether it’s this expo, that summit or such-and-such a showcase, there’s always something going on. And that makes standing out a bit difficult. We’ve discussed Apple’s way with invites at length, but there is another tack: be knowingly dull. Honestly… Read more

Want to see how to put so much spin on a court-ordered apology that it might actually affect global tides? Read on for a bamboozling display of word trickery from Apple… Read more

“This is Gary. He’s the new kid. He’s gonna just sit in the corner and do the Twitter stuff for us.” If that sounds at all familiar, we’ve got some news for you: your brand is about to be bombarded with invidious, hateful slander, and you’re all in serious danger. See, it turns out Gary is the most powerful person in your team. Gary could destroy you.

Please don’t let Gary destroy you; read this instead… Read more

You’re a massive company; how do you communicate with your customers, fans and haters? With professional decorum? Or as if they’re a friend? The correct answer, obviously, is that you should just arse around and enjoy yourselves.

Bodyform subscribes to this school of thought, and it’s just won the internet this week for doing so… Read more

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