“This is Gary. He’s the new kid. He’s gonna just sit in the corner and do the Twitter stuff for us.” If that sounds at all familiar, we’ve got some news for you: your brand is about to be bombarded with invidious, hateful slander, and you’re all in serious danger. See, it turns out Gary is the most powerful person in your team. Gary could destroy you.
Please don’t let Gary destroy you; read this instead… Read more