Google has announced that at the end of this year it is to cease running its Second Life copy – Lively. Lively, a virtual world with user-generated avatars and content, rather cleverly allowed you to import content from other Google applications – pictures from Picasa, video etc. But that hasn’t stopped it from the chop because Google wants to “prioritize resources and focus more on core search, ads and apps business.” And that got us thinking – about how much I hate most user-generated content in gaming. Here’s five reasons why you shouldn’t make content for their games:





