I’ve been to see a few music streaming services recently. I’ve been a long-time user of Spotify, but in the last month I’ve gone for briefings with both Sony (for its Music Unlimited service) and now Napster, which is relaunching in the UK as a streaming service owned by US company Rhapsody.
Apparently, now’s the time to get in on the streaming action; the market is growing. But if that’s the case, what can you do to differentiate yourself from the big players? And how do you shake off such an infamous reputation as the one attached to Napster? That’s exactly what I asked Napster Europe’s General Manager, Thorsten Schliesche…
Sky Songs
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Napster has slashed the cost of its streaming service, letting punters access millions of tunes for just a fiver a month. For that Spotify Premium–bashing price, you’ll also get 5 MP3s chucked in. So can 