Steve Jobs is disappointed in you. Maybe he always will be. No matter how many iMacs, iPads and iPhones fill your home, and it’s all because you’re not one of these people.
Meet Apple’s secret family. They’re the finely honed faces of Apple’s marketing drive. Used to humanise Apple products, they’re seemingly fictional, and completely perfect in every way. Except, well, they’re not.
After consulting branding and social media experts, and even a prominent psychologist, we’ve uncovered a few chinks in the armour of Apple’s marketing machine. Read on, meet the family, and we’ll show how they highlight weaknesses in Cupertino’s otherwise faultless promotional prowess.
