Tagged ‘launch’

Joe Patrick, one half of Republic Publishing’s award-winning video team, vents some of the frustration he’s had with Apple’s supposedly perfect video suite, Final Cut Pro X. Are the new updates too little, too late? Read more

Kickstarter, the crowd-funding website, has launched in the UK today, allowing UK-based entrepreneurs, artists, inventors and the like to upload products and source money in Her Majesty’s pounds sterling. Sounds good, but, well… Since it was already possible for us in the UK to post projects, will it actually help? Read more

Categories: Gaming    Tags: , , , , , ,

GTA V, the next big installment in the longstanding stalwart of the crime gaming genre, has had a rough release date and a solid pre-order date slampped upon its rear, along with a tiny smattering of new info. It seems Rockstar wants to continue its reign as gaming’s most teasing force…  Read more

Last night, we attended the launch of Windows Phone 8 – the cherry on the top of an image overhaul Microsoft’s been trudging towards for two years. That’s it now; the second coming of Windows is here – desktop, tablet, mobile and games console all singing from the same hymn sheet.

Thing is, as nice as it all is, there’s no escaping the fact that last night caused a lot of confusion. Everyone in the room shared the same odd sense of Déjà vu, stemming from the fact that we were attending the launch for something that’d, well… that had already been launched some months prior.

It’s called the double-launch effect, and it’s a PR’s worst nightmare…

Read more

Hurricane Sandy has begun its reign (and rain) of terror on the east coast of the US, but before the floods and power outages, the adverse weather claimed its first victim: a big, showy launch for Google. In lieu, the company has been forced to stage the most lo-fi product launch for years.

But the news is still just as full of Google headlines as it otherwise would be. So, what’s the real benefit in a big keynote launch?  Read more

If you’re reading this, chances are you’re quite switched on when it comes to the tech world. As such, you’re probably already getting tired of your living room glow box shoving Windows 8 in your face twice every ad break. But remember: not everyone is like you – and a new poll in the US has just duly shown Microsoft exactly that. Erm… Windows wha? Read more

After months and months of waiting and a drip-feed of information, Microsoft has finally launched Windows 8. The next generation operating software is a bold departure from the Windows of yore, but whether you like it or not, there’s no denying its freshness. Wanna see what all the fuss is about? Read more

Apple likes to keep things schtum. When you walk into an Apple Store to buy your brand new iProduct, chances are it didn’t officially exist the day or the week before. This is unusual in the tech world, and that’s probably because it’s pretty bloody hard to keep these things under wraps. Still, Apple tries all the same, because the buzz that a secret generates is impossible to recreate when a launch is long and drawn out.

And, more importantly, you love it. The secrecy game twiddles with your brain bits in such a way as to get you out of bed and into line outside the store when you might otherwise not. The question is: is it all worth the effort? Read more

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