Listen up, designers! Today sees the opening of the 2012 James Dyson Award, which invites young designers to invent a solution to a problem. The winner receives £10,000 to develop their idea, plus an additional £10,000 for their university department.
The James Dyson Award winner has been crowned today, anointed with efficiently and accurately directed air by James Dyson himself. The winner for the 2010 James Dyson Award is a buoyancy bazooka called Longreach, a device that shoots an emergency buoyancy aid up to 150m out to sea. A red and white life ring this is not. It’s packed with flares and expands to forty times its original size when it hits the water.
The James Dyson Award winner will be announced on Tuesday, with James Dyson himself mulling over who he’s going to crown the winner as we speak. Included in the line up of finalists are four entries from the UK and Ireland. Click through for the full Dyson video in all its serene soundtracked glory…
