Tagged ‘iPad mini’

Apple’s iPad mini has already enjoyed a fair bit of success. Apple refused to separate opening weekend sales figures into different camps for different-sized tablets, but 3 million probably says there’s at least a few of the minis leaving the store shelves. Apple’s now marching on towards Christmas with the launch of two new ads. Big Budget blockbusters? Nope – but that makes them all the better. Read more

The iPad mini and the new iPods are big news for Apple. Not because the products themselves are swish, but because they’ve been ushered into existence with the best ads that Apple’s managed to make for some years. Welcome back to the top tier of ad-making…  Read more

Apple likes to keep things schtum. When you walk into an Apple Store to buy your brand new iProduct, chances are it didn’t officially exist the day or the week before. This is unusual in the tech world, and that’s probably because it’s pretty bloody hard to keep these things under wraps. Still, Apple tries all the same, because the buzz that a secret generates is impossible to recreate when a launch is long and drawn out.

And, more importantly, you love it. The secrecy game twiddles with your brain bits in such a way as to get you out of bed and into line outside the store when you might otherwise not. The question is: is it all worth the effort? Read more

Apple CEO Tim Cook and his cohorts have taken to the stage tonight to officially announce the iPad mini. As expected, the tab is a diminutive version of its bigger brother, with a few new tricks up its sleeves to boot. Read on for the full details.

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iPad mini: No release for UK?

Tonight, Apple is holding a live event to launch the oft-rumoured iPad mini (or iPad Air, or iPad diddly, or whatever). But the latest clues suggest it won’t get a UK launch this side of Christmas. Worried? You should be.

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Yesterday Apple fired out invites for next week’s not-so mystery announcement. It’s fairly evident that the company will launch the oft-rumoured iPad mini, but if you’re worried that it might be a bit out of your Christmas price range, there’s good news afoot: an even cheaper version of the Google Nexus 7 could be just around the corner. Read more

Apple has just fired out its latest clue-laden invite, finally time revealing the date for the iPad mini launch event. Set wallets to the ‘ready’ position… Read more

Ready for that iPad mini? Yeah, so are we. Our thumbs have been twiddling our credit cards for weeks now, and our Apple Store refresh button’s worn down to a nub. Trouble is, there may be a few extra goodies also vying for our cash when Apple finally does make the announcement. The latest rumour? A refresh of that old desktop stalwart, the Mac mini. Read more

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