Activision has partnered up with music distribution company Active Music, to have copies of Guitar Hero: World Tour sold in proper musical instrument shops across the UK. This is not (just) a desperate move to beat rival rhythm game, Rock Band 2, by sheer weight of numbers; there’s apparently some rational thought to it:

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Downloading is dead, long live live music. Nokia might have their swanky ‘unlimited music downloads’ but Yamaha have proper(ish) instruments on their handsets. The “Band in my Pocket” range of concept phones, revealed at CEATEC in Japan, lets you clip your choice of instrument direct to your handset and play.
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Fancy yourself as the next Elton John? Then Korg’s got just the thing for you - a digital keyboard so small you’ll be able to stash it in a backpack.

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