People are all too wary of product placement now. Audiences will knowingly roll their eyes at Bond knocking back a neither-shaken-nor-stirred Heineken because they’ve seen it all before. So are there any ways to do it that aren’t offensive? The last remaining safe place for product placement and sponsorship seems to be reality TV; people who watch that sort of thing care less about what you stuff down their faces than the audience for a hollywood movie. Just look at Samsung’s X Factor invasion.
And that’s probably why Microsoft’s now exploring that avenue for the launch of racing game Forza Horizon – which is as much the star of a new online reality TV show as the people in it. Will it push the envelope to tearing point? Read more