Tagged ‘forza’

People are all too wary of product placement now. Audiences will knowingly roll their eyes at Bond knocking back a neither-shaken-nor-stirred Heineken because they’ve seen it all before. So are there any ways to do it that aren’t offensive? The last remaining safe place for product placement and sponsorship seems to be reality TV; people who watch that sort of thing care less about what you stuff down their faces than the audience for a hollywood movie. Just look at Samsung’s X Factor invasion.

And that’s probably why Microsoft’s now exploring that avenue for the launch of racing game Forza Horizon – which is as much the star of a new online reality TV show as the people in it. Will it push the envelope to tearing point? Read more

Behind the scenes at Turn 10 Studios and the making of Forza Motorsport 4

Exclusive: While Forza Motorsport 4 developer Turn 10 was busy prepping for its latest E3 appearance, Electricpig was there to keep them company. A few weeks ago we were invited to an exclusive behind-the-scenes peep inside, where we got to see everything that goes down at the studios brand new HQ.

Read on, and join us for an exclusive tour.

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Exclusive Interview: Forza Motorsport 4 Lead Design Bill Giese on cars, Kinect, the future of racing, and funny hats

Exclusive: We travelled to Microsoft HQ in Seattle to witness the making of Forza Motorsport 4, where we bumped into Bill Giese, lead design on the game to talk all things Forza 4 and how Microsoft Kinect will be used. He says “we’re not trying to make the best racing game.” Say what? All will be clear, after the break.

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Exclusive: Continuing our behind-the-scenes look at Forza Motorsport 4 we heard from Game Director Dan Greenawalt,  who told us all we need to know about developer Turn 10′s latest racer.

From the philosophy that continues to shape the series, to how Forza Motorsport 4 will “transform the racing genre” – read all about it here.

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Exclusive Video: Forza Motorsport 4 car audio recording ears-on

Exclusive: Ever wondered how the car engine sounds you hear are recorded and put into the game? As part of our behind-the-scenes tour of developer Turn 10 Studios, we got to see first-hand just how it’s done for incoming Xbox 360 racer Forza Motorsport 4.

We wanted you to see too, so we recorded a video. Ear plugs at the ready?

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Exclusive: Forza Motorsport 4 will be the first game in the series to sport motion controls. Microsoft Kinect will let players steer cars with just their bare hands, explore cars like never before and track head movements when playing. Forza Motorsport 4 won’t be in shops until Autumn, but we paid a visit to developer Turn 10 Studios in Washington for a first-hand look. We’ve got it all on video, right here.

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