
“Over the next couple of years somebody’s going to build a game that reaches a billion people,” Bart Decrem, publisher of hit iPhone game Tap Tap Revenge, told a gathering of journalists and toy makers at a briefing in London this week.
That’s a sixth of the world’s population, but as daunting as that is, it’s a feat that’s beginning to look feasible. Angry Birds isn’t far off: Rovio has clocked more than 500 million downloads of its spectacular gaming success.
But Decrem doesn’t work for Rovio. Decrem is Disney’s new head of mobile, and he wants to get there first. But using Disney’s instantly recognisable characters to do so? Too easy.
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