“There’s so much music around; it’s now about how you tie your music together, and how you discover new music that you don’t know.” That was the pitch thrown at me yesterday by So Saida, Senior Director of Sony Entertainment Network. “We learn your music tastes,” he said, as he walked me through the new iOS version of Music Unlimited, Sony’s subscription streaming service. “The more you play, the more you tell us what you like and what you don’t like, the more it changes.”
Sounds good, I thought, but I knew deep down that Sony would never drag me out of my Spotify. Or that’s what I thought. Thing is, here I am 24 hours later, moving my whole virtual music collection across to Sony’s service. And that’s even after Saida managed to call me “lazy”… Read more


