Twitter’s plan to actually start making money rest heavily on making it better for businesses. It’s just started beta testing its first feature geared squarely at businesses – Contributors.
Contributors will allow Twitter feeds to include multiple authors and will show which specific user tweeted on behalf of the business or other organisation by adding a byline to the tweet.
Twitter explained the new feature on its blog: “Contributors enables users to engage in more authentic conversations with businesses by allowing those organisations to manage multiple contributors. The byline [lets] users know more about the real people behind organisations.”
Twitter has revealed that Contributors is simply the first of several business features set to be launched over the next few months. Some of those features will be visible to all users while others will be hidden tools for business types to tinker with.
Twitter’s moves to make cash from businesses aren’t really surprising – it’s burning through it’s investment cash and has already shown that’s its ready to get serious by hooking up with Google and business centred social network Linked In.
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Twitter’s plan to actually start making money rest heavily on making it better for businesses. It’s just started beta testing its first feature geared squarely at businesses – Contributors.
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