We recently revealed that Beats is parting ways with Monster, its headphone manufacturing partner. It looks like it had better get another company on board soon, as Philips wants to muzzle in on the trend for audio EQ software. Read more
Tagged ‘beats’
After forming a partnership that’s garnered huge popularity and sales figures, headphone makers Monster and Dr Dre’s Beats brand are to go their separate ways. The end of the contract opens the door to a new partner, but who? Read more
Shortly after the HTC Beats deal broke, rumours began that the HTC Vigor would be the first product of the marriage. Now what appears to be a render of the device and a specs list has popped at The Phone House, a Dutch online retailer. While the page was swiftly removed, it was inevitably grabbed for posterity.
The image suggests the HTC Vigor will look just as we’ve come to expect an HTC phone to. The specs offered up by the site are in line with the previous rumour, detailing a 4.3in 1280 x 720 resolution HD display, a 1.5GHz dual-core processor, Android Gingerbread 2.3.4 and, of course, that integrated Beats technology.
However, Dutch speakers who’ve run their eyes over The Phone House’s HTC Vigor listing say it’s littered with errors. That could simply be because the page was not ready for public consumption but means everything shown there, including the HTC Vigor image, is worth taking with a pinch of salt.
Out TBC | £TBC | HTC (via HTCInside.de/Engadget)
HTC is on a spending spree. After snapping up cloud company Dashwire last week, it has announced that it has acquired a majority stake in Beats Electronics, the creators of the Beats By Dre headphones line. The $300m deal will see HTC putting Beats audio technology into future devices.
HTC CEO Peter Chou says: “We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that.” The first HTC product with Beats tech is due for release later this year but HTC hasn’t revealed any other details yet.
Beats Electronics current deal with HP, which puts Beats audio into PCs and the HP TouchPad, will continue but HTC will have exclusive use of the technology for phones.
Is souped-up sound quality a big selling point for you when it comes to assessing a new smartphone? Click the headline and head to the comments to tell us what you think of Beats being baked into new HTC phones.
Out TBC | £TBC | HTC
Monster’s got a history of grabbing popstars to endorse its headphone’s. First Dr Dre created the Monster Beats line, then Lady Gaga got her own and Miles Davis got a tribute pair. Now king of bling and arguably most irritating man on Twitter, P-Diddy’s got in on the act with the Diddy Beats In-Ear Headphones…
Whenever we see a gadget endorsed by a celebrity we get a sick feeling in the recesses of our gut. But these Monster Beats are one bit of celebritech that buck the trend.
As celebrity endorsements go, Dr Dre’s not a bad name to slap on your electronics. These Beats in-ear buds follow the similarly-branded over-ear versions. Our favourite description, however, comes from Dre himself: “They’ll deliver sound so big, you’ll think you’ve got speakers in your ears.” Sold!