When Apple unveiled Siri, buried inside the iPhone 4S at the tail end of last year, it did so in a pretty unusual way. How so? Siri has a ‘beta’ tag attached to it, symbolising that it’s not quite the finished, polished product we’ve come to expect from Apple. Now a new source has come out of the woodwork declaring that the voice assistant is an “embarrassment” to Apple. Would Steve Jobs have let it be this way? Read more
After a hiatus from the fickle world of celebrity, Apple has recently made the decision to veer back into using ads with celeb iPhone 4S endorsements.
Whilst previous efforts starred Zooey “so kooky it hurts” Deschanel and Samuel L. “Swearword” Jackson, a couple of new ones have cropped up starring none other than hollywood oddball John Malkovich. Wanna know how to be John Malkovich? Read on. Read more
Apple’s Sir Jonathan Ive is stepping up to officially receive his knighthood today for his services to the world of design and, you know… For generally being a Brit who done good. He’s been chatting to the Telegraph during his vacation from Apple’s Cupertino campus, and has revealed a tidy tidbit of info: of all the things Ive’s dreamed up, what’s coming next is his favourite. Read more
This morning we showed you a glimpse of what the iPhone 5 could look like, as imagined by Italian designer Antonio De Rosa. While it’s certainly an interesting mockup, it’s unlikely to be too close to the one picked out by Apple. But that doesn’t really matter: in the time between now and then we’ve heard word that Apple is testing a couple of different handsets.
What’s the story? Read on beyond the jump for the secret details. Read more
As we settle gently into the part of the year known colloquially as ‘When will Apple launch the iPhone 5?’ it’s normally the case that more and more wannabe Jonathan Ives flex their design skills on mockups of their own. Thing is, we think we’ve just found the best of the lot. Read more
Apple iPhone 5 rumours circulate the web like children running about telling lies. How do you know when to believe one crying ‘wolf’ over all the others? Normally, when the Wall Street Journal runs it. That’s the case today, with the WSJ reporting on analyst and insider feedback that Apple may finally be about to buckle, and launch an iPhone with a 4-inch display.
Thing is, whilst Apple’s always maintained that the iPhone’s screen is the optimum size for a smartphone, the market’s changed so much as to prove it a pretty outdated notion. In that light, here’s why Apple could be about to buck a five year-old trend… Read more
If you’re reading this, chances are you’re desperately scouring the web for any droplet of news that can be harvested about the next breed of MacBooks. We’ve missed the previous estimate of an April launch, so what’s the hold-up? If Apple’s latest Mac OS X update is anything to go by, a glorious new Retina Display. Read more
Ah, here we go again. The month’s got a ‘Y’ in it, or it’s a full moon, or a Friday, or whatever. Whichever is the reason this time, the rumours of a 7-inch iPad Mini have resurfaced. And the entire tech webosphere is alight with reports that, this time, it’s definitely going to happen. Is it hell. If you think Apple is going to make a mini iPad, you don’t know Apple. Here’s why… Read more
