Tagged ‘Apple’

The Facebook App Centre (or ‘Center’, if you’re on the other side of the Atlantic/reason), which went live earlier this year, is largely home to free apps that don’t require any cash to let you get going. But with Facebook rolling out in-billing payments, is that all about the change? Read more

Apple’s iPad mini has already enjoyed a fair bit of success. Apple refused to separate opening weekend sales figures into different camps for different-sized tablets, but 3 million probably says there’s at least a few of the minis leaving the store shelves. Apple’s now marching on towards Christmas with the launch of two new ads. Big Budget blockbusters? Nope – but that makes them all the better. Read more

Categories: Gadgets    Tags: , , , , ,

Does the amount of cash you pump into the potential void that is research and development correlate to how innovative you are as a company? Nope. Well, not if a new report is to be believed, at least. Question is, is there anything Google and the like can do to catch Apple? Read more

Joe Patrick, one half of Republic Publishing’s award-winning video team, vents some of the frustration he’s had with Apple’s supposedly perfect video suite, Final Cut Pro X. Are the new updates too little, too late? Read more

Last night, we attended the launch of Windows Phone 8 – the cherry on the top of an image overhaul Microsoft’s been trudging towards for two years. That’s it now; the second coming of Windows is here – desktop, tablet, mobile and games console all singing from the same hymn sheet.

Thing is, as nice as it all is, there’s no escaping the fact that last night caused a lot of confusion. Everyone in the room shared the same odd sense of Déjà vu, stemming from the fact that we were attending the launch for something that’d, well… that had already been launched some months prior.

It’s called the double-launch effect, and it’s a PR’s worst nightmare…

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Apple rarely makes big executive cuts because it’s a company that, by and large, succeeds. The flip side of continued success, though, is that any failures become all the more apparent. Just ask Scott Forstall, the man who’s currently clearing his Cupertino desk. Is this what happens when you lose your lead? Read more

Want to see how to put so much spin on a court-ordered apology that it might actually affect global tides? Read on for a bamboozling display of word trickery from Apple… Read more

The iPad mini and the new iPods are big news for Apple. Not because the products themselves are swish, but because they’ve been ushered into existence with the best ads that Apple’s managed to make for some years. Welcome back to the top tier of ad-making…  Read more

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