The Advertising Standards Authority has hit Electronic Arts with its big standards bat for using Xbox 360 footage from Tiger Woods 09 in a TV ad, while implying it was from the Wii version of the game.
Tagged ‘advertising’
Just as we bring you news that Flash ads will be slouching their way to the iPhone, Google has announced that Adwords will now detect the iPhone and G1 browsers and adjust to fit.
Just imagine… all the fun of Flash adverts right there on your iPhone, but with none of the benefits of having a working implementation of Flash! Thanks to mobile ad specialist Greystripe, what was once the stuff of dreams (just, you know, not our dreams) can become a reality.
Greystripe is offering advertisers the chance to take existing Flash adverts and convert them to an iPhone-compatible format in one of two forms – GS.Impact provides simple Flash-sourced ads while GS.Tailgate allows the creation of Flash minigames and interstitial ads that can be embedded in existing apps and games.
While it is true in a sense that Flash has finally come to the iPhone, it has only done so in a way that is of interest to advertisers – any thought you may have had of playing Tower Defence or other Flash game classics should be put to one side.
We feel a bit sorry for Bethesda, the company behind the new Fallout 3 game. It just can’t seem to put a foot right. First it was the game’s two-headed cows that upset India, then it was the lack of infanticide that upset our own Simon Munk (we’re kidding!); now miserable commuters have caused a series of high profile adverts to be pulled.
Wrap yourself in tin-foil and head for the desert because media research company Integrated Media Measurement have started to embed tracking chips in mobiles that monitors everything you watch, buy and interact with.
Britain’s advertising watchdog the ASA has banned an Apple advert from airing on TV, upholding complaints that it’s misleading by claiming the phone can access the whole internet.
There’s more to Apple’s push e-mail and visual voicemail than meets the eye. Network operators have to install Apple hardware in their data centres, giving the iPhone maker access to information on exactly what iPhones are used for.