Samsung Smart TV is one of the key IPTV sets leading the way in terms of getting your humble glowbox online. But news from inside the Samsung camp suggests there’s about to be an addition that could change TV forever and ruin your wallet at the same time. Read more
Steve Jobs is disappointed in you. Maybe he always will be. No matter how many iMacs, iPads and iPhones fill your home, and it’s all because you’re not one of these people.
Meet Apple’s secret family. They’re the finely honed faces of Apple’s marketing drive. Used to humanise Apple products, they’re seemingly fictional, and completely perfect in every way. Except, well, they’re not.
After consulting branding and social media experts, and even a prominent psychologist, we’ve uncovered a few chinks in the armour of Apple’s marketing machine. Read on, meet the family, and we’ll show how they highlight weaknesses in Cupertino’s otherwise faultless promotional prowess.
2010 has been another vintage year for tech and gadget adverts. We’ve seen everything from imaginary phones to non-existent controllers. Here’s what we think are the best gadget adverts of 2010
Upcoming mobile advertising platform, AdMob, is bringing enhanced advertising units to iPhone ad developers this Friday. The service is already an important tool for iPhone App developers hoping to make a return on freely available software; the update will help connect users with targeted social, search, and dynamic rich media ads, and hopefully bring cash to developers.
The Palm Pre is coming soon, and Palm is ramping up its promotional efforts. The latest plan? A TV advert featuring a giant model of a Facebook page.
Apple’s iPhone OS has overtaken Symbian as the most commonly detected mobile operating system on the web, according to advertisers. It seems Apple’s taken a big chunk out of the competition, despite selling fewer phones. How has it managed that? Read on to find out.
Google is gearing up to spy on your web surfing habits so it can sell ads around what you’ve looked at over time, rather than the single page you’re viewing. It’s called behavioral targeting, and is sure to spark a new wave of privacy worries. Big brother or big bother over nothing? Read on for all the info.
