AdMob, the mobile advertising firm nabbed by Google from underneath Apple’s nose, has begun testing location-targeted mobile ads in the UK. If you’re a lovelorn Londoner browsing the web from your iPhone or iPod Touch, expect to see the dating site ads soon.
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Google’s Nexus One Android phone could be made affordable for consumers using mobile ads, according to speculation from US observers. The search giant purchased AdMob, a mobile advertising firm, last month.
Since the Google Nexus One was spotted in public speculation of what it means has run rampant. Talk of Google selling the Nexus One itself SIM-free has been hamstrung by one little problem: why would consumers opt for such an expensive option.
Now analysts in the US are linking up the Nexus One with Google’s purchase of mobile advertising firm AdMob. Could Google make the phone affordable by building mobile adverts into the user experience?
Kevin Burden, an analyst for US firm ABI research, says: “Google doesn’t seem to want to be in the phone business or the mobile carrier business, so this must be about something else, and that’s the advertising business, since Google is in the business of selling ads.”
The theory goes that if Google incorporated mobile ads into the Nexus One, it could be able to offer the handset at a price similar to a subsidised phone from a network. It’s an interesting suggestion but will users be happy to deal with ads on their phone in return for that freedom?
While Google has admitted that it’s sent the Nexus One out for “dogfooding” among its employees, it’s not saying anything else about the handset that every rumour-fuelled fanboy is calling “the Google Phone”. It’ll be interesting to see where this goes next and with products like Google Voice already out there, we wouldn’t want to second guess what Google’s up to.
TBA | £TBA | Google (via PC World)
Google’s Nexus One Android phone could be made affordable for consumers using mobile ads, according to speculation from US observers. The search giant purchased AdMob, a mobile advertising firm, last month. Read more
Apple’s new iPhone OS 3.0 software might be going down a storm with iPhone users – over 6 million have downloaded it so far – but it’s not lighting fires with iPod Touch users. Just 1% have made the upgrade, according to mobile advertising firm AdMob. One likely explanation is the price; iPhone users got their upgrade for free, but it’s £5.99 for iPod Touch. But maybe there’s another reason why it’s not wanted.
Upcoming mobile advertising platform, AdMob, is bringing enhanced advertising units to iPhone ad developers this Friday. The service is already an important tool for iPhone App developers hoping to make a return on freely available software; the update will help connect users with targeted social, search, and dynamic rich media ads, and hopefully bring cash to developers.
Apple’s iPhone OS has overtaken Symbian as the most commonly detected mobile operating system on the web, according to advertisers. It seems Apple’s taken a big chunk out of the competition, despite selling fewer phones. How has it managed that? Read on to find out.
