Sony’s PS Vita is set to land on the 17th of December in ints native Japan, which is why the first TV ad has already hit screens. Sony’s always had an interesting take on marketing when it comes to Playstation products, but this one kind of defies explanation. Read more
A Steve Jobs look-a-like is using the Apple CEO’s pitching style to hawk ice tea drinks in Taiwan. The ad from Uni-President Enterprises Corporation, one of the country’s largest food companies, is for an iPad 2 giveaway encouraging customers to buy the Tong Yi Cha drink.
To be honest, it’s mainly the glasses and black polo-neck that make the actor’s Steve Jobs schtick work. As dopplegangers go, he’s a little bit dodgy and with Apple’s strict rules on iPad giveaways and its previous prickly attitude to people using the big boss’ image, as with the Steve Jobs action figure, we can see it lasting long. See the ad after the jump…
The first iPad 2 TV ad has been aired in the US this weekend and it’s one of the most ‘magical’ spots we’ve seen so far. Titled “What We Belive”, Apple attempts to go far beyond just listing features in the spot and into philosophy. An appropriately portentous narrator intones over images of the iPad 2 and apps including Garage Band for iPad:
“This is what we believe. Technology alone is not enough. Faster, thinner, lighter, those are all good things. But when technology gets out of the way, everything becomes more delightful…even magical.”
Catch the iPad 2 TV ad for yourself after the break and let us know: is this Apple’s most hyperbolic commercial ever?
The Sony Ericsson Xperia Play is cool but the ads to sell it? We’re not so sure. The latest Sony Ericsson Xperia Play commercial is seriously creepy. Take a look for yourself…
This is not the same 1984 Apple ad that we covered a while back, that was directed by Ridley Scott. No siree, this is a much jollier affair, with Apple promising to tidy up your desk, soundtracked by a bastardised version of “What a Feelin’!” For the full video of Friday’s archive dig, click through.
2010 has been another vintage year for tech and gadget adverts. We’ve seen everything from imaginary phones to non-existent controllers. Here’s what we think are the best gadget adverts of 2010
Microsoft might have more of a functional rather than hip image, but if they keep making ads like this advertising Windows Phone 7, Microsoft could change all that, in one of the funniest ads ever to come out of Microsoft. Check it out in our latest Video of the Week.
Two ads for the HTC Mondrian, one of the Windows Phone 7 smartphones expected to be announced at launch have surfaced. Microsoft along with HTC, look to be playing up the benefits of live tiles on the home screen of Windows Phone 7 devices, with the slogan: “More glance and go”.
