This is not the same 1984 Apple ad that we covered a while back, that was directed by Ridley Scott. No siree, this is a much jollier affair, with Apple promising to tidy up your desk, soundtracked by a bastardised version of “What a Feelin’!” For the full video of Friday’s archive dig, click through.
Tagged ‘1984’
Apple history lesson of the day: Apple execs actually tried to kill the famous 1984 Mac ad which has gone on to be one of the company’s most enduring promo spots. In AdWeek, Steve Hayden who worked on the commercial reveals that executives actually tried to kill the Ridley-Scott-directed spot. When Steve Jobs presented the 1984 Mac Ad, which skewered IBM, to the board of directors it was panned and the chairman, Mike Markula, asked if they could fire the ad agency!
Fortunately, Apple couldn’t sell the 60-second spot they had purchased during the Super Bowl and the ad had to run. If you’ve forgotten how powerful the ad was, you can watch it after the break…