ipad-mini-main

Apple likes to keep things schtum. When you walk into an Apple Store to buy your brand new iProduct, chances are it didn’t officially exist the day or the week before. This is unusual in the tech world, and that’s probably because it’s pretty bloody hard to keep these things under wraps. Still, Apple tries all the same, because the buzz that a secret generates is impossible to recreate when a launch is long and drawn out.

And, more importantly, you love it. The secrecy game twiddles with your brain bits in such a way as to get you out of bed and into line outside the store when you might otherwise not. The question is: is it all worth the effort? Read more

forza

People are all too wary of product placement now. Audiences will knowingly roll their eyes at Bond knocking back a neither-shaken-nor-stirred Heineken because they’ve seen it all before. So are there any ways to do it that aren’t offensive? The last remaining safe place for product placement and sponsorship seems to be reality TV; people who watch that sort of thing care less about what you stuff down their faces than the audience for a hollywood movie. Just look at Samsung’s X Factor invasion.

And that’s probably why Microsoft’s now exploring that avenue for the launch of racing game Forza Horizon – which is as much the star of a new online reality TV show as the people in it. Will it push the envelope to tearing point? Read more

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nintendo-3ds

Sarah Hyland is not a gamer. Let’s just get that straight before you go jumping to any wild conclusions. Heaven forbid she let us think that she’s a gamer; it would be disastrous to her no doubt blossoming career. Gamers are obese, sweaty losers who live with their parents. Everyone knows that. Even NintendoRead more

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android-bot

A while back, a video hit the web that made ripples because it poked fun at Apple users. Hang on, though; that’s not all that difficult a job to do, is it? No. But then it’s not hard to make fun of any die hard phone fan. And it’s exactly that line of thinking that’s now brought us the repost, ‘Sh*t Android users say’. Read more

Mac-Mini-1

Apple CEO Tim Cook stood in front of a packed crowd in the US this evening to announce a few things. The big ‘oohs’ and ‘aahs’ may have been reserved for the iPad mini, but the tiny tab wasn’t the only thing to break cover. Apple’s new Macs are a sight to behold. Read more

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IPAD-MINI

Apple CEO Tim Cook and his cohorts have taken to the stage tonight to officially announce the iPad mini. As expected, the tab is a diminutive version of its bigger brother, with a few new tricks up its sleeves to boot. Read on for the full details.

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ipad-magazines-bits

Republic Publishing’s Nigel Brown, magazine stalwart-turned online journalist and Managing Editor of Humans Invent, thinks that tablet magazines have already had their day. Is it time to concede that websites are the better all-rounders?
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pheed

Bet you’re clamoring to join a new social network, right? No? Oh, well, what if there was one that combined all the best bits from the ones you already are on and wove them together? And what if you could make money from it, too? Read more

 

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