The dreaded double-launch: How to avoid a PR misfire
Apps & Software
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Categories: Secrets Of
Tags: Apple, double-launch, E3, keynote, launch, Microsoft, Nintendo, wii u, Windows 8, windows phone, Windows Phone 8
Last night, we attended the launch of Windows Phone 8 – the cherry on the top of an image overhaul Microsoft’s been trudging towards for two years. That’s it now; the second coming of Windows is here – desktop, tablet, mobile and games console all singing from the same hymn sheet.
Thing is, as nice as it all is, there’s no escaping the fact that last night caused a lot of confusion. Everyone in the room shared the same odd sense of Déjà vu, stemming from the fact that we were attending the launch for something that’d, well… that had already been launched some months prior.
It’s called the double-launch effect, and it’s a PR’s worst nightmare…
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Categories: Tags: Google, Hurricane Sandy, keynote, launch, nexus, Nexus 10, Nexus 4, product, tablets
Hurricane Sandy has begun its reign (and rain) of terror on the east coast of the US, but before the floods and power outages, the adverse weather claimed its first victim: a big, showy launch for Google. In lieu, the company has been forced to stage the most lo-fi product launch for years.
But the news is still just as full of Google headlines as it otherwise would be. So, what’s the real benefit in a big keynote launch? Read more
Hurricane Sandy has now touched down in the states, flooding swathes of the east coast, knocking out power, killing over a dozen people and generally reminding us that nature is the boss. As a company, the best practice in such a scenario is to send your thoughts out to those affected and give some money to charity. What you don’t do, is try and profit from it. Read more
Apple rarely makes big executive cuts because it’s a company that, by and large, succeeds. The flip side of continued success, though, is that any failures become all the more apparent. Just ask Scott Forstall, the man who’s currently clearing his Cupertino desk. Is this what happens when you lose your lead? Read more
Hurricane Sandy is en route to start ripping up half of the east coast of the USA. It’s not really a laughing matter – the Frankenstorm is enormous, and won’t be very much fun for anyone caught in its way. Google’s already (mildly) felt the brunt of it, having to cancel its Android event due to the potential for hurricane-based death.
With that off the cards, though, the big G’s had time to put something else together: a Hurricane Sandy crisis map. Are you in any danger? Read more
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Categories: Tags: 4G, ee, Everything Everywhere, marketing, networks, orange, rebranding, T-Mobile, uk
On Orange or T-Mobile? Are you sure? Technically, you’re on Everything Everywhere, which is now EE. Only, you’re still on Orange or T-Mobile really Unless you get 4G when it’s switched on tomorrow (Oct 30th). Confused? That’s understandable… Read more
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Categories: Tags: adverstising, launch, marketing, Microsoft, operating system, OS, surface, Windows 8
If you’re reading this, chances are you’re quite switched on when it comes to the tech world. As such, you’re probably already getting tired of your living room glow box shoving Windows 8 in your face twice every ad break. But remember: not everyone is like you – and a new poll in the US has just duly shown Microsoft exactly that. Erm… Windows wha? Read more
Want to see how to put so much spin on a court-ordered apology that it might actually affect global tides? Read on for a bamboozling display of word trickery from Apple… Read more