One Direction. 1D. Those lads off that thing with that one who likes older women. However you know them, they’re big news. And their big news today is that they’ve racked up 100 million streams on Spotify. To celebrate, Sony Music and One Direction have launched the 1D Music Spotify app. But is that going against the online streaming tool’s grain? Read more
Today is exactly one year since a 14 year-old lad put a video online of a tearaway dog chasing deer on YouTube. Fenton, the dog who taught us all to follow our hearts no matter who shouts at us, has racked up in excess of 7.5 million views online, which in internet terms makes it ripe for some cashing in. Cue EE, which has taken the original and supercharged it for a new online ad. And it’s a bit weak. Read more
How closely do you guard your Facebook account? Are you a habitual ‘liker’, or do you only hand out that kind of trophy to a select few sites, brands and groups? Whatever end of the spectrum you sit on, you might want to double check there’s nothing in your ‘Likes’ that looks out of place – Facebook’s been accused of letting brands scoop up erroneous admiration. Read more
Apple’s iPad mini has already enjoyed a fair bit of success. Apple refused to separate opening weekend sales figures into different camps for different-sized tablets, but 3 million probably says there’s at least a few of the minis leaving the store shelves. Apple’s now marching on towards Christmas with the launch of two new ads. Big Budget blockbusters? Nope – but that makes them all the better. Read more
Today, John Lewis unleashed its Christmas ad. In the marketing world, this has come to be something of a headline maker. The store has rarely hit a bum note since it started using the Adam&Eve agency in 2009, and this year’s effort is no different. Now that legacy of impacting ads has lead to something else, though: parody. Read more
Tumblr, the photo blog that houses some of the most obscure and bizarre collections of pixels on the web, this week posted a record-breaking monthly page view figure. And by record-breaking, we mean 20 billion. Which is a lot. Thing is, we have a secret theory about how this has happened… Read more
