
Last night I sat for almost two hours on an achingly stylish chair. In every sense of the word. Apple’s designer seating is not the best for lengthy keynotes. The reason for my prolonged discomfort was Tim Cook. Projected in front of us at a private London event, Mr Cook made his first public appearance as Apple’s new CEO and calmly ushered in a new age for the iconic manufacturer. But it didn’t go well.






