halo4-1
As marketing partnerships go, there’s something about the sci-fi thrills of Halo 4 and the grown-up financial sensibilities of American Express that doesn’t quite match up. Odd then, that this is probably the most ambitious, potentially rewarding tie-up ever to hit Xbox Live... Read more
October 31st, 2012
Categories: Gaming    Tags: , , , , , ,
rockstar
GTA V, the next big installment in the longstanding stalwart of the crime gaming genre, has had a rough release date and a solid pre-order date slampped upon its rear, along with a tiny smattering of new info. It seems Rockstar wants to continue its reign as gaming’s most teasing force...  Read more
October 30th, 2012
nexus-launch
Hurricane Sandy has begun its reign (and rain) of terror on the east coast of the US, but before the floods and power outages, the adverse weather claimed its first victim: a big, showy launch for Google. In lieu, the company has been forced to stage the most lo-fi product launch for years. But the news is still just as full of Google headlines as it otherwise would be. So, what’s the real benefit in a big keynote launch?  Read more
October 24th, 2012
forza
People are all too wary of product placement now. Audiences will knowingly roll their eyes at Bond knocking back a neither-shaken-nor-stirred Heineken because they’ve seen it all before. So are there any ways to do it that aren’t offensive? The last remaining safe place for product placement and sponsorship seems to be reality TV; people who watch that sort of thing care less about what you stuff down their faces than the audience for a hollywood movie. Just look at Samsung’s X Factor invasion. And that’s probably why Microsoft’s now exploring that avenue for the launch of racing game Forza Horizon - which is as much the star of a new online reality TV show as the people in it. Will it push the envelope to tearing point? Read more
nintendo-3ds
Sarah Hyland is not a gamer. Let’s just get that straight before you go jumping to any wild conclusions. Heaven forbid she let us think that she’s a gamer; it would be disastrous to her no doubt blossoming career. Gamers are obese, sweaty losers who live with their parents. Everyone knows that. Even Nintendo... Read more
October 18th, 2012
angry-birds-space
Angry Birds: you may have heard of it. Rovio’s monster mobile gaming franchise is marching towards a new title in the series, and it’s arguably the biggest tie-in yet. Angry Birds Star Wars is just a few weeks away, so here’s the latest teaser... Read more
October 16th, 2012
bacon-bits
Electricpig's Associate editor Ben Sillis waxes lyrical about the eerie familiarity that now runs through the majority of Kickstarter's promotion videos. Time the formula had a shake-up? Read more
halo-4
Everyone wants to be famous, even if it’s just for a fraction of second. This is nothing new, and it’s a fact that’s been exploited on TV and in campaigns since forever. But there is still new ground being broken, and new ways to make people feel all special. Case in point? The upcoming Halo 4 marketing machine, which wants to recruit you and your heroic visage. Read more
 

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