twitter-medal
Aside from allowing users to inform an army of followers of their dietary movements and day to day movements, Twitter can occasionally be put to genuinely brilliant uses. When you’ve got over 150 million potential chums, there’s little you can’t do if your cause is a worthy one - like tracking down stolen Olympic medals. Question is, is Twitter’s power verging on the Orwellian? Read more
October 26th, 2012
surface11
After months and months of waiting and a drip-feed of information, Microsoft has finally launched Windows 8. The next generation operating software is a bold departure from the Windows of yore, but whether you like it or not, there’s no denying its freshness. Wanna see what all the fuss is about? Read more
October 25th, 2012
ipad-mini-main
The iPad mini and the new iPods are big news for Apple. Not because the products themselves are swish, but because they’ve been ushered into existence with the best ads that Apple’s managed to make for some years. Welcome back to the top tier of ad-making…  Read more
lovefilm-kindle-fire
Lovefilm, the DVD rental-turned streaming service which is owned by Amazon, has spent the past year battling against Netflix for the top spot on the UK movie streaming charts. Will the service’s integration with the dirt-cheap Amazon Kindle Fire tabs give it a leg up in the run up to Christmas? And can a stellar new feature tip it over the edge? Read more
October 24th, 2012
latvia
Making a video that successfully showcases the skill, knowledge and passion that goes into making a product is an art form. Companies like Apple and Google routinely knock their product videos out of the park, but you don’t need to have mountains of cash and resources. Hey, if these guys can do it, why can’t you? Read more
ipad-mini-main
Apple likes to keep things schtum. When you walk into an Apple Store to buy your brand new iProduct, chances are it didn’t officially exist the day or the week before. This is unusual in the tech world, and that’s probably because it’s pretty bloody hard to keep these things under wraps. Still, Apple tries all the same, because the buzz that a secret generates is impossible to recreate when a launch is long and drawn out. And, more importantly, you love it. The secrecy game twiddles with your brain bits in such a way as to get you out of bed and into line outside the store when you might otherwise not. The question is: is it all worth the effort? Read more
forza
People are all too wary of product placement now. Audiences will knowingly roll their eyes at Bond knocking back a neither-shaken-nor-stirred Heineken because they’ve seen it all before. So are there any ways to do it that aren’t offensive? The last remaining safe place for product placement and sponsorship seems to be reality TV; people who watch that sort of thing care less about what you stuff down their faces than the audience for a hollywood movie. Just look at Samsung’s X Factor invasion. And that’s probably why Microsoft’s now exploring that avenue for the launch of racing game Forza Horizon - which is as much the star of a new online reality TV show as the people in it. Will it push the envelope to tearing point? Read more
October 23rd, 2012
Mac-Mini-1
Apple CEO Tim Cook stood in front of a packed crowd in the US this evening to announce a few things. The big ‘oohs’ and ‘aahs’ may have been reserved for the iPad mini, but the tiny tab wasn’t the only thing to break cover. Apple’s new Macs are a sight to behold. Read more
 

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