Categories: Gadgets    Tags: , , , , ,
Does the amount of cash you pump into the potential void that is research and development correlate to how innovative you are as a company? Nope. Well, not if a new report is to be believed, at least. Question is, is there anything Google and the like can do to catch Apple? Read more
November 7th, 2012
Tumblr, the photo blog that houses some of the most obscure and bizarre collections of pixels on the web, this week posted a record-breaking monthly page view figure. And by record-breaking, we mean 20 billion. Which is a lot. Thing is, we have a secret theory about how this has happened... Read more
November 6th, 2012
Remember a while ago there was that advert for Facebook about how it was like chairs, and no one really knew why Facebook needed to bother advertising or what it was going on about? Yeah, well, now there’s more... Read more
November 2nd, 2012
As marketing partnerships go, there’s something about the sci-fi thrills of Halo 4 and the grown-up financial sensibilities of American Express that doesn’t quite match up. Odd then, that this is probably the most ambitious, potentially rewarding tie-up ever to hit Xbox Live... Read more
The days where ‘movie marketing’ would start and end with dumping a trailer online are long dead. The best viral campaigns know their audience and know how best to engage them, and in that sense the campaign for the upcoming Hitchcock biopic is no different. Ready to frame up the perfect shot? Read more
Is Facebook doing a Google? Earlier this year, Google announced its plans to launch its own fibre-optic internet service in the US. Now it looks like Facebook’s getting in on the action too. Well, sort of. Question is, how much are you willing to bend to get free WiFi? Read more
October 31st, 2012
Joe Patrick, one half of Republic Publishing's award-winning video team, vents some of the frustration he's had with Apple's supposedly perfect video suite, Final Cut Pro X. Are the new updates too little, too late? Read more
Enlisting celebrities to endorse your stuff is a dangerous ploy. It can work quite well (although we’re struggling to remember any shining examples), but more often than not it’ll end up on the wrong side of the god-awful spectrum. And then sometimes it’s really unclear as to whether a campaign is actually good or not, such is its level of insanity. Case in point? This brain-melting Megan Fox / Acer matchup.  Read more

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