Electricpig » Gadgets http://www.electricpig.co.uk The only tech you need Thu, 22 Nov 2012 12:13:35 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Holidays are… Ruined? New Coca-Cola Christmas ad fixes what wasn’t broke http://www.electricpig.co.uk/2012/11/22/new-coca-cola-christmas-ad/ http://www.electricpig.co.uk/2012/11/22/new-coca-cola-christmas-ad/#comments Thu, 22 Nov 2012 10:38:42 +0000 Adam Bunker http://www.electricpig.co.uk/?p=492364

There are certain televisual events throughout the year that really signpost the seasons. When X Factor starts you know it’ll soon be getting dark at 4pm, but the real sign that Christmas is round the corner is when you first see the trucks come over the hill, and ‘Holidays are comin’’ bellow out of your TV. This is the way of things, so is it unwise of Coca-Cola to mess with the formula with a new ad?

Ad agency McCann Madrid has just unveiled a new Christmas campaign for the omnipresent red-labelled drink. The company’s Leandro Raposo says: “In a year like this one, we wanted to highlight the elements of Christmas that are even more magical and relevant than the traditional ones.”

Not really sure what’s meant by ‘in a year like this one’, but – nonetheless – here’s the news ad:

Now, we know that the traditional Coke ad isn’t formatted for widescreen and is getting on a bit, but there’s still no real need to replace it with something new when it’s liked as much as it is. Especially when it’s as cringeworthy as McCann Madrid’s effort, and has such a trashy song attached to it.

EE reboots Fenton for new ad

People don’t like change, and this is a big one. Coca-Cola’s already been showing the old ‘Holidays’ ad this year, but are its days numbered? With the new campaign rolling out across 100 countries from today, the status quo looks set for a shakeup. Let us know your thoughts on the new ad below, but we predict a fallout.

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The Facebook flip book: How to make people look at 200 photos in one sitting http://www.electricpig.co.uk/2012/11/16/the-facebook-flip-book-how-to-make-people-look-at-200-photos-in-one-sitting/ http://www.electricpig.co.uk/2012/11/16/the-facebook-flip-book-how-to-make-people-look-at-200-photos-in-one-sitting/#comments Fri, 16 Nov 2012 10:39:22 +0000 Adam Bunker http://www.electricpig.co.uk/?p=486714

If you’re in charge of a brand’s Facebook page, you probably spend a fair bit of your time worrying about how to get people to actually look at the ream of photos you’re uploading. Worry no more: we’ve found the most effective answer, and it’s about 150 years old. Welcome to the Facebook flip book…

Alfred Dunhill has employed a really unique tactic to show off photos from the recent Nippon Rally in Japan. Weekend-long event? You’re going to end up with a lot of photos. And unless people are crazily dedicated, they’re unlikely to click through every last one. That’s why you have to exploit their sense of fun.

Facebook Timeline: You’re doing it wrong

Dunhill’s photos from the Nippon Rally come together as a beautifully shot series of flip books that, when skipped through quickly, animate.

The agency behind the innovative album, Holler, says that the ploy “highlights much of what Alfred Dunhill is about – creating incredibly well-crafted experiences.” Fair play – it’s oddly much more interesting than a video would have been, and the addictive nature of flicking through will no doubt ensure a lot of engagement.

To flip through for yourself, head to Alfred Dunhill’s Facebook page.

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Tumblr’s next move: User payouts? http://www.electricpig.co.uk/2012/11/15/tumblrs-next-move-user-payouts/ http://www.electricpig.co.uk/2012/11/15/tumblrs-next-move-user-payouts/#comments Thu, 15 Nov 2012 15:14:06 +0000 Adam Bunker http://www.electricpig.co.uk/?p=485935

What’s the next big trend in online media? Money. That’s the word from the man behind a website that garners 20 billion monthly page views. Now that the world and his wife has easy access to cameras, music-making tools and online distribution, isn’t it time we started turning it into cash?

Speaking at the Monaco Media Forum, Tumblr’s CEO David Karp was vocal about the fact  that social media sites are currently sitting at ‘phase two’ and need to shift into the next phase, in which we all start reaping the benefits.

Tumblr is part of a creative ecosystem,” said Karp. “One form of the internet is social, about sharing and communication, while another form is made up of the Tumblrs and Instagrams and YouTubes where people who are making the stuff can share it across all of those networks. That ecosystem is at phase two, which is distribution, with phase one being the ability to make the stuff…the second phase was empowering creatives with distribution, the third phase has already started to show is face, the new economics.”

Tumblr’s best, most-bizarre blogs

The ‘new economics’? He means that with sites evolving to enable everyone to create and distribute content, surely the next step is bringing money into the equation. Karp already sees this trend with crowd-funding, but where next?

“These creators who are building their own audiences are using all sorts of tools to engrain stuff and build huge audiences – the next big step will be how we commercialise that and we’re starting to see that through Kickstarter. I’m really curious to see what else comes out there and I’d put all my money in those platforms that are producing new economics for creators.”

So if the CEO of Tumblr thinks that offering users a shop window is the future, does that mean that Tumblr’s about to turn into the next Etsy? Recent stats suggest that more people buy from social media sites than from traditional web advertising, so it makes sense.

Via The Drum

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The secret to a successful event? Be a bit boring… http://www.electricpig.co.uk/2012/11/14/the-secret-to-a-successful-event-be-a-bit-boring/ http://www.electricpig.co.uk/2012/11/14/the-secret-to-a-successful-event-be-a-bit-boring/#comments Wed, 14 Nov 2012 10:57:58 +0000 Adam Bunker http://www.electricpig.co.uk/?p=484761

There’s always a lot of events in the calendar. Whether it’s this expo, that summit or such-and-such a showcase, there’s always something going on. And that makes standing out a bit difficult. We’ve discussed Apple’s way with invites at length, but there is another tack: be knowingly dull. Honestly…

A press release has just gone out to anyone signed up to attend the Media Friendly Conference. And it’s odd. The subject line? ‘Boring 2012 Conference Tickets are now sold out’. Boring? Well, a lot of these things normally are, but you probably shouldn’t admit as such.

Good thing, then, that this is a ruse. The fictitious ‘Boring 2012’ conference, which is apparently set to discuss such burning topics as toast and yellow lines, is the brain child of the Media Friendly Conference’s sponsor, Twelve Thirty Eight. The PR firm is obviously aware that event reminders such as these can be an exercise in pissing into the ocean, so it’s done something different.

Apple invites and the art of communication

And it’s worked, because websites (such as us and The Drum) are talking about it. Will it make anyone extra go to the real conference? Time will tell, but either way it’s a top example of how to spruce up an otherwise dull communique.

Gutted that you won’t be able to attend the Boring talk? Your luck’s properly out, as the event’s organiser explains in the release:

“In theory we could add a number of additional places and still comply with venue fire, health and safety regulations. The real issue is that I would have to source additional chairs for our supplier and in order to do so, I would need to get time off work or rearrange my Asda delivery.”

Genius.

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One Direction’s 100 million streams: Do artist apps defeat the purpose of Spotify? http://www.electricpig.co.uk/2012/11/13/one-directions-100-million-streams/ http://www.electricpig.co.uk/2012/11/13/one-directions-100-million-streams/#comments Tue, 13 Nov 2012 11:38:15 +0000 Adam Bunker http://www.electricpig.co.uk/?p=483841

One Direction. 1D. Those lads off that thing with that one who likes older women. However you know them, they’re big news. And their big news today is that they’ve racked up 100 million streams on Spotify. To celebrate, Sony Music and One Direction have launched the 1D Music Spotify app. But is that going against the online streaming tool’s grain?

Musically has done some napkin maths to work out that 1D’s 100 streams amount to something in the region of $825,000 (£519,000), so why not celebrate? The 1D app on Spotify allows fans to stream the new album, look at photos and listen to playlists created by the band. It’s not the first such app, though. Not by a mile.

Artist apps from Blur, Quincy Jones and Rancid all offer similar experiences, but none have really taken off. Why? Well, because sticking to one artist isn’t what Spotify’s about.

Spotify apps: Are they too much of a distraction?

The most successful apps on Spotify (aside form lyric and ticket apps) are about discovering new music. If you already know you like One Direction, you can stream their stuff from their artist page, while extra bobbins like photos can (traditionally) be found on the band’s website.

Merging the two seems counter-intuitive; locking people into one place on Spotify destroys some of the experience that makes the music streaming behemoth what it is.

We’ll keep a beady eye on the app charts, but even with the legion of One Direction fans, we’d be surprised to see it make too much of a splash.

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EE reboots Fenton for 4G YouTube ad, sucks the fun right out of him http://www.electricpig.co.uk/2012/11/13/ee-reboots-fenton-for-4g-youtube-ad-sucks-the-fun-right-out-of-him/ http://www.electricpig.co.uk/2012/11/13/ee-reboots-fenton-for-4g-youtube-ad-sucks-the-fun-right-out-of-him/#comments Tue, 13 Nov 2012 10:11:59 +0000 Adam Bunker http://www.electricpig.co.uk/?p=483769

Today is exactly one year since a 14 year-old lad put a video online of a tearaway dog chasing deer on YouTube. Fenton, the dog who taught us all to follow our hearts no matter who shouts at us, has racked up in excess of 7.5 million views online, which in internet terms makes it ripe for some cashing in. Cue EE, which has taken the original and supercharged it for a new online ad. And it’s a bit weak.

A few weeks back we reported that the ‘Charlie bit my finger’ boys are about to add to the huge pile of cash they’re already sitting on, by way of both a Ragu ad and an online mini-series. And we reported on it wearily – this kind of thing is rarely any good.

In fact, the only furthering of viral YouTube hits to date that hasn’t been awful is Weezer’s video for Pork & Beans.

The best Fenton remixes ever

Sadly, this overblown Fenton remake from EE isn’t like that. With HD camera work, bombastic CGI and overzealous acting, the whole thing feels incredibly forced, which is exactly what the original wasn’t. Take a look and let us know if you agree:

EE’s still just getting started as a brand, but for our money it’s yet to find its groove when it comes to marketing. Remember this depressing vision of tomorrow?

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New iPad mini ads put it all on the table: Is Lo-fi the new big-budget? http://www.electricpig.co.uk/2012/11/12/new-ipad-mini-ads-put-it-all-on-the-table-is-lo-fi-the-new-big-budget/ http://www.electricpig.co.uk/2012/11/12/new-ipad-mini-ads-put-it-all-on-the-table-is-lo-fi-the-new-big-budget/#comments Mon, 12 Nov 2012 09:52:26 +0000 Adam Bunker http://www.electricpig.co.uk/?p=482786

Apple’s iPad mini has already enjoyed a fair bit of success. Apple refused to separate opening weekend sales figures into different camps for different-sized tablets, but 3 million probably says there’s at least a few of the minis leaving the store shelves. Apple’s now marching on towards Christmas with the launch of two new ads. Big Budget blockbusters? Nope – but that makes them all the better.

It’s probably easy to maintain your spot as the richest company of all time ever when your ad budget extends to a table and a lamp. Apple’s chosen campaign style for the mini is minimalistic yet clever, and that’s completely on purpose: the new line of ads stands in direct contract to the showy dance number that Microsoft’s put on for its Surface tab.

Apple invites: How to get communication right

The two new ads showcase the iPad mini’s deftness with iBooks and iPhoto, and both are laden with visual puns alluding to its similarities and differences to the full-sized iPad:

See what we mean by lo-fi? Thing is, that’s probably to its credit. Anecdotal evidence on our part says that the overblown Surface ad isn’t going over too well on the grounds that it barely shows what the thing actually does, and this simple approach is the perfect antidote.

Not only that, but the iPad mini ads do a grand job of the one thing they really need to do: give people a sense of the device’s scale. What better way to do that than to keep it next to the full-sized iPad throughout?

It’s a far cry from the bombastic 2012 iPods ad, but we think it works.

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Lampooning Lewis: Why a rapid-fire parody proves John Lewis is doing something right http://www.electricpig.co.uk/2012/11/09/lampooning-john-lewis/ http://www.electricpig.co.uk/2012/11/09/lampooning-john-lewis/#comments Fri, 09 Nov 2012 16:24:06 +0000 Adam Bunker http://www.electricpig.co.uk/?p=480158

Today, John Lewis unleashed its Christmas ad. In the marketing world, this has come to be something of a headline maker. The store has rarely hit a bum note since it started using the Adam&Eve agency in 2009, and this year’s effort is no different. Now that legacy of impacting ads has lead to something else, though: parody.

Generally, parodies mean you know you’re doing well. If something’s worth spoofing, it must be well known and revered enough by the public for a joke version to strike a chord. After a string of successful ads, that’s exactly the position John Lewis has found itself.

We won’t spoil the new ad for you (you’re bound to see the unedited version on TV a trillion times between now and Christmas), but the parody version is below (and it’s the tiniest bit NSFW).

If we were John Lewis or Adam&EveDDB, we’d consider the fact that this exists (and so quickly) as a job well done…

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Is Apple really the world’s most innovative company? http://www.electricpig.co.uk/2012/11/09/is-apple-really-the-worlds-most-innovative-company/ http://www.electricpig.co.uk/2012/11/09/is-apple-really-the-worlds-most-innovative-company/#comments Fri, 09 Nov 2012 16:05:15 +0000 Adam Bunker http://www.electricpig.co.uk/?p=480136

Does the amount of cash you pump into the potential void that is research and development correlate to how innovative you are as a company? Nope. Well, not if a new report is to be believed, at least. Question is, is there anything Google and the like can do to catch Apple?

Booz’ annual Global Innovation 1000 report, which scours reams of data for 1000 of the world’s biggest companies, has ranked Apple as the most innovative brand on the planet for the second year running.

Why Asus deserves similar respect

That lead is actually greater than it was this time last year, even though Apple’s spending far less on R&D than some of its rivals. Whilst Samsung alone spends $7 billion on its tinkerers and lab staff, Apple splashes just $2.4 billion annually.

Google, Microsoft and Nokia all dwarf Apple’s figures, and yet Apple has landed on top by way of a vote.

Is that a fair result? Or is Booz’ survey being swayed by Apple’s mask of coolness? Let us know which company you really think is the most innovative in the comments section below.

Link: Booz

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The little blog that could: Did Tumblr profit from a natural disaster? http://www.electricpig.co.uk/2012/11/07/the-little-blog-that-could-did-tumblr-profit-from-a-natural-disaster/ http://www.electricpig.co.uk/2012/11/07/the-little-blog-that-could-did-tumblr-profit-from-a-natural-disaster/#comments Wed, 07 Nov 2012 12:42:25 +0000 Adam Bunker http://www.electricpig.co.uk/?p=477759

Tumblr, the photo blog that houses some of the most obscure and bizarre collections of pixels on the web, this week posted a record-breaking monthly page view figure. And by record-breaking, we mean 20 billion. Which is a lot. Thing is, we have a secret theory about how this has happened…

“This started pretty modestly as something I wanted for myself,” says Tumblr’s founder David Karp. “I remember very vividly that moment where I was like, it wouldn’t be much more work to add a column to the database and maybe make it something other people can use.”

That little bit of extra elbow greece has now paid off, with the site boasting some 79 million different user-run blogs, from the artistic to the bizarre. But here’s the thing: last month Tumblr picked up 13 million page views, and this month it’s hit 20 billion.

Hurricane Sandy goes social

For those unsure, that’s an increase of 7 billion, which is rather a lot. It’s such a big increase that we reckon there must be a reason behind it. And that reason may just be the weather.

During the blackouts that happened on the east coast of America last week, Gawker Media used Tumblr to post whilst its servers were underwater. We’re not suggesting that all 7 billion extra page views came from this, but when you’ve got traffic that would otherwise go to Gizmodo, Kotaku, io9 an Lifehacker coming in through your front door, you’re bound to notice the difference.

The 10 weirdest and best Tumblr blogs

We’ve asked Tumblr if this is the case, but have yet to hear back. If we’re right though, we doubt the site will be too inclined to confirm as such – claiming business success off the back of a natural disaster would probably be in quite poor taste, after all – even if it is just a happy accident.

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