Categories: Gadgets    Tags: , , ,
coke
There are certain televisual events throughout the year that really signpost the seasons. When X Factor starts you know it’ll soon be getting dark at 4pm, but the real sign that Christmas is round the corner is when you first see the trucks come over the hill, and ‘Holidays are comin’’ bellow out of your TV. This is the way of things, so is it unwise of Coca-Cola to mess with the formula with a new ad? Read more
November 16th, 2012
flipbook
If you’re in charge of a brand’s Facebook page, you probably spend a fair bit of your time worrying about how to get people to actually look at the ream of photos you’re uploading. Worry no more: we've found the most effective answer, and it's about 150 years old. Welcome to the Facebook flip book... Read more
November 15th, 2012
tumblr
What’s the next big trend in online media? Money. That’s the word from the man behind a website that garners 20 billion monthly page views. Now that the world and his wife has easy access to cameras, music-making tools and online distribution, isn’t it time we started turning it into cash? Read more
November 14th, 2012
conference
There’s always a lot of events in the calendar. Whether it’s this expo, that summit or such-and-such a showcase, there’s always something going on. And that makes standing out a bit difficult. We’ve discussed Apple’s way with invites at length, but there is another tack: be knowingly dull. Honestly... Read more
November 13th, 2012
one-direction
One Direction. 1D. Those lads off that thing with that one who likes older women. However you know them, they’re big news. And their big news today is that they’ve racked up 100 million streams on Spotify. To celebrate, Sony Music and One Direction have launched the 1D Music Spotify app. But is that going against the online streaming tool’s grain? Read more
fenton
Today is exactly one year since a 14 year-old lad put a video online of a tearaway dog chasing deer on YouTube. Fenton, the dog who taught us all to follow our hearts no matter who shouts at us, has racked up in excess of 7.5 million views online, which in internet terms makes it ripe for some cashing in. Cue EE, which has taken the original and supercharged it for a new online ad. And it's a bit weak. Read more
November 12th, 2012
ipad-mini-ads
Apple’s iPad mini has already enjoyed a fair bit of success. Apple refused to separate opening weekend sales figures into different camps for different-sized tablets, but 3 million probably says there’s at least a few of the minis leaving the store shelves. Apple’s now marching on towards Christmas with the launch of two new ads. Big Budget blockbusters? Nope - but that makes them all the better. Read more
November 9th, 2012
snowman
Today, John Lewis unleashed its Christmas ad. In the marketing world, this has come to be something of a headline maker. The store has rarely hit a bum note since it started using the Adam&Eve agency in 2009, and this year’s effort is no different. Now that legacy of impacting ads has lead to something else, though: parody. Read more
 

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