Electricpig » News http://www.electricpig.co.uk The only tech you need Thu, 22 Nov 2012 12:13:35 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 How mobile readers digest: What’s the key to a great mobile site design? http://www.electricpig.co.uk/2012/11/22/how-mobile-readers-digest/ http://www.electricpig.co.uk/2012/11/22/how-mobile-readers-digest/#comments Thu, 22 Nov 2012 12:13:34 +0000 Adam Bunker http://www.electricpig.co.uk/?p=492433

You’re building a website and it’s all going swimmingly. Oh, bollocks: mobile. People need to read it on mobile devices. You’ve gone about this all wrong. You need to start at the bottom and work your way up. But you also need to remember that mobile users absorb content differently. But what do they want? Read on to find out…

Poynter’s carried out eye-tracking tests to see what setups and ways of doing things readers prefer on mobile devices. The results aren’t exactly a complete guide to building a mobile site, but there are some decent insights.

For one, a huge 70 per cent of readers in the research prefer to read with their phone or tablet in the landscape orientation. But that’s for actual article reading. What about article choosing?

Circa: How to feed news to the TL;DR generation

Poynter’s research says that the majority of people much prefer a carousel of content to swipe through, because it lets them choose which is the most important piece to them. That’s opposed to a traditional layout with a hierarchy chosen by the editor.

For the rest of Poynter’s findings, all laid out in a lovely infographic, head over to AdWeek.

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Holidays are… Ruined? New Coca-Cola Christmas ad fixes what wasn’t broke http://www.electricpig.co.uk/2012/11/22/new-coca-cola-christmas-ad/ http://www.electricpig.co.uk/2012/11/22/new-coca-cola-christmas-ad/#comments Thu, 22 Nov 2012 10:38:42 +0000 Adam Bunker http://www.electricpig.co.uk/?p=492364

There are certain televisual events throughout the year that really signpost the seasons. When X Factor starts you know it’ll soon be getting dark at 4pm, but the real sign that Christmas is round the corner is when you first see the trucks come over the hill, and ‘Holidays are comin’’ bellow out of your TV. This is the way of things, so is it unwise of Coca-Cola to mess with the formula with a new ad?

Ad agency McCann Madrid has just unveiled a new Christmas campaign for the omnipresent red-labelled drink. The company’s Leandro Raposo says: “In a year like this one, we wanted to highlight the elements of Christmas that are even more magical and relevant than the traditional ones.”

Not really sure what’s meant by ‘in a year like this one’, but – nonetheless – here’s the news ad:

Now, we know that the traditional Coke ad isn’t formatted for widescreen and is getting on a bit, but there’s still no real need to replace it with something new when it’s liked as much as it is. Especially when it’s as cringeworthy as McCann Madrid’s effort, and has such a trashy song attached to it.

EE reboots Fenton for new ad

People don’t like change, and this is a big one. Coca-Cola’s already been showing the old ‘Holidays’ ad this year, but are its days numbered? With the new campaign rolling out across 100 countries from today, the status quo looks set for a shakeup. Let us know your thoughts on the new ad below, but we predict a fallout.

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Twitter’s secret skill: Is it really an advertising goldmine? http://www.electricpig.co.uk/2012/11/21/twitters-secret-skill-is-it-really-an-advertising-goldmine/ http://www.electricpig.co.uk/2012/11/21/twitters-secret-skill-is-it-really-an-advertising-goldmine/#comments Wed, 21 Nov 2012 10:29:57 +0000 Adam Bunker http://www.electricpig.co.uk/?p=491429

The average Twitterer sees so many tweets in a single day that you’d be forgiven for naturally thinking that advertising on the platform is akin to shouting into a hurricane. But guess what: shout loud enough, and you’ll be heard…

Twitter’s inability to generate money from advertising blighted much of its first few years – the media writ-large laughed at it for not being able to capitalise on its huge user base. Things may be different now that the promoted tweets business model is in place, but did you know it’s not just Twitter that can benefit from retail-centric tweets?

A joint survey by Twitter and research firm Compete has uncovered the virtues in tweets from retail firms. The 75 day study looked at the habits of 7,800 Twitter users, interspersing tweets from 665 different retailers.

Rise of the Twitter monkey

That huge user group was divvied up into three camps: those who’d get routinely exposed to retail tweets, those that wouldn’t, and a sort of control group designed to just use Twitter like your average norm.

The results? Anyone who saw more than 12 tweets from a retailer’s account was 33 per cent more likely to thumb together the cash and buy something online. Which is a pretty sizeable percentage.

Just another reason why you shouldn’t underestimate the role of your company’s Twitter monkey. But remember: it’s all too easy to make a mistake like this.

Source: Twitter & Compete

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YouTube tests out bold new look: Next stop? Your TV http://www.electricpig.co.uk/2012/11/20/youtube-tests-out-bold-new-look/ http://www.electricpig.co.uk/2012/11/20/youtube-tests-out-bold-new-look/#comments Tue, 20 Nov 2012 15:12:24 +0000 Adam Bunker http://www.electricpig.co.uk/?p=490678

A few weeks ago, we reported that YouTube’s spending big on trying to invade your living room. New content and exclusives from existing TV channels are on their way, so isn’t it time the world’s biggest video hosting site spruced itself up for the big screen? Google thinks so, if this sneak-peak of a new redesign is anything to go on…

Whether it’s just an experiment or an early rollout of a proper future redesign remains to be seen, but there’s a brand new area of YouTube that looks purpose-built for the big screen; it’s even called YouTube TV.

YouTube on your TV: 20 new channels inbound

By right-clicking a video and opting for the pop-out player, then pressing ‘Home’ you can access a new sideways scrolling area of trending videos. There are side tabs that aren’t currently working, but the most intriguing element is the search function, which lets you search for videos from your mobile by syncing it up.

It’s all very Metro-inspired, and it may well be nothing more than a stop-gap on the way to something new entirely, but one thing’s for sure: Google’s making tracks with bringing YouTube to your TV in a much more meaningful way.

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Facebook mobile payments power deal: Should Apple and Google be worried? http://www.electricpig.co.uk/2012/11/19/facebook-mobile-payments-power-deal-should-apple-and-google-be-worried/ http://www.electricpig.co.uk/2012/11/19/facebook-mobile-payments-power-deal-should-apple-and-google-be-worried/#comments Mon, 19 Nov 2012 11:05:26 +0000 Adam Bunker http://www.electricpig.co.uk/?p=489570

The Facebook App Centre (or ‘Center’, if you’re on the other side of the Atlantic/reason), which went live earlier this year, is largely home to free apps that don’t require any cash to let you get going. But with Facebook rolling out in-billing payments, is that all about the change?

Facebook has partnered with mobile payment experts Bango to deliver Orange France with a way to let app fans buy App Centre goodies and have the money come out of their monthly bill.

“We are delighted to be powering operator billing in France for Facebook, says Bango CEO Ray Anderson. “The enhanced user experience for smartphones and other connected mobile devices means that Facebook users who connect either through the Orange network or through WiFi can consistently pay on their Orange France phone bill.”

Are brands stealing Facebook likes?

Facebook already has deals with networks in the US and Germany, and will be looking to roll out a similar scheme in more European markets soon.

With that being the case, we’re likely to see a shift in the ratio of free:paid apps in the Facebook App Centre, and Facebook’s evolution to app platform step up a gear as a result.

If the complexity of apps can begin to rival and best those found on native mobile platforms, Facebook could soon be on the app warpath with renewed gusto. Looks like Apple and Google both have themselves a new rival.

Via The Next Web

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The Facebook flip book: How to make people look at 200 photos in one sitting http://www.electricpig.co.uk/2012/11/16/the-facebook-flip-book-how-to-make-people-look-at-200-photos-in-one-sitting/ http://www.electricpig.co.uk/2012/11/16/the-facebook-flip-book-how-to-make-people-look-at-200-photos-in-one-sitting/#comments Fri, 16 Nov 2012 10:39:22 +0000 Adam Bunker http://www.electricpig.co.uk/?p=486714

If you’re in charge of a brand’s Facebook page, you probably spend a fair bit of your time worrying about how to get people to actually look at the ream of photos you’re uploading. Worry no more: we’ve found the most effective answer, and it’s about 150 years old. Welcome to the Facebook flip book…

Alfred Dunhill has employed a really unique tactic to show off photos from the recent Nippon Rally in Japan. Weekend-long event? You’re going to end up with a lot of photos. And unless people are crazily dedicated, they’re unlikely to click through every last one. That’s why you have to exploit their sense of fun.

Facebook Timeline: You’re doing it wrong

Dunhill’s photos from the Nippon Rally come together as a beautifully shot series of flip books that, when skipped through quickly, animate.

The agency behind the innovative album, Holler, says that the ploy “highlights much of what Alfred Dunhill is about – creating incredibly well-crafted experiences.” Fair play – it’s oddly much more interesting than a video would have been, and the addictive nature of flicking through will no doubt ensure a lot of engagement.

To flip through for yourself, head to Alfred Dunhill’s Facebook page.

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Tumblr’s next move: User payouts? http://www.electricpig.co.uk/2012/11/15/tumblrs-next-move-user-payouts/ http://www.electricpig.co.uk/2012/11/15/tumblrs-next-move-user-payouts/#comments Thu, 15 Nov 2012 15:14:06 +0000 Adam Bunker http://www.electricpig.co.uk/?p=485935

What’s the next big trend in online media? Money. That’s the word from the man behind a website that garners 20 billion monthly page views. Now that the world and his wife has easy access to cameras, music-making tools and online distribution, isn’t it time we started turning it into cash?

Speaking at the Monaco Media Forum, Tumblr’s CEO David Karp was vocal about the fact  that social media sites are currently sitting at ‘phase two’ and need to shift into the next phase, in which we all start reaping the benefits.

Tumblr is part of a creative ecosystem,” said Karp. “One form of the internet is social, about sharing and communication, while another form is made up of the Tumblrs and Instagrams and YouTubes where people who are making the stuff can share it across all of those networks. That ecosystem is at phase two, which is distribution, with phase one being the ability to make the stuff…the second phase was empowering creatives with distribution, the third phase has already started to show is face, the new economics.”

Tumblr’s best, most-bizarre blogs

The ‘new economics’? He means that with sites evolving to enable everyone to create and distribute content, surely the next step is bringing money into the equation. Karp already sees this trend with crowd-funding, but where next?

“These creators who are building their own audiences are using all sorts of tools to engrain stuff and build huge audiences – the next big step will be how we commercialise that and we’re starting to see that through Kickstarter. I’m really curious to see what else comes out there and I’d put all my money in those platforms that are producing new economics for creators.”

So if the CEO of Tumblr thinks that offering users a shop window is the future, does that mean that Tumblr’s about to turn into the next Etsy? Recent stats suggest that more people buy from social media sites than from traditional web advertising, so it makes sense.

Via The Drum

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The secret to a successful event? Be a bit boring… http://www.electricpig.co.uk/2012/11/14/the-secret-to-a-successful-event-be-a-bit-boring/ http://www.electricpig.co.uk/2012/11/14/the-secret-to-a-successful-event-be-a-bit-boring/#comments Wed, 14 Nov 2012 10:57:58 +0000 Adam Bunker http://www.electricpig.co.uk/?p=484761

There’s always a lot of events in the calendar. Whether it’s this expo, that summit or such-and-such a showcase, there’s always something going on. And that makes standing out a bit difficult. We’ve discussed Apple’s way with invites at length, but there is another tack: be knowingly dull. Honestly…

A press release has just gone out to anyone signed up to attend the Media Friendly Conference. And it’s odd. The subject line? ‘Boring 2012 Conference Tickets are now sold out’. Boring? Well, a lot of these things normally are, but you probably shouldn’t admit as such.

Good thing, then, that this is a ruse. The fictitious ‘Boring 2012’ conference, which is apparently set to discuss such burning topics as toast and yellow lines, is the brain child of the Media Friendly Conference’s sponsor, Twelve Thirty Eight. The PR firm is obviously aware that event reminders such as these can be an exercise in pissing into the ocean, so it’s done something different.

Apple invites and the art of communication

And it’s worked, because websites (such as us and The Drum) are talking about it. Will it make anyone extra go to the real conference? Time will tell, but either way it’s a top example of how to spruce up an otherwise dull communique.

Gutted that you won’t be able to attend the Boring talk? Your luck’s properly out, as the event’s organiser explains in the release:

“In theory we could add a number of additional places and still comply with venue fire, health and safety regulations. The real issue is that I would have to source additional chairs for our supplier and in order to do so, I would need to get time off work or rearrange my Asda delivery.”


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One Direction’s 100 million streams: Do artist apps defeat the purpose of Spotify? http://www.electricpig.co.uk/2012/11/13/one-directions-100-million-streams/ http://www.electricpig.co.uk/2012/11/13/one-directions-100-million-streams/#comments Tue, 13 Nov 2012 11:38:15 +0000 Adam Bunker http://www.electricpig.co.uk/?p=483841

One Direction. 1D. Those lads off that thing with that one who likes older women. However you know them, they’re big news. And their big news today is that they’ve racked up 100 million streams on Spotify. To celebrate, Sony Music and One Direction have launched the 1D Music Spotify app. But is that going against the online streaming tool’s grain?

Musically has done some napkin maths to work out that 1D’s 100 streams amount to something in the region of $825,000 (£519,000), so why not celebrate? The 1D app on Spotify allows fans to stream the new album, look at photos and listen to playlists created by the band. It’s not the first such app, though. Not by a mile.

Artist apps from Blur, Quincy Jones and Rancid all offer similar experiences, but none have really taken off. Why? Well, because sticking to one artist isn’t what Spotify’s about.

Spotify apps: Are they too much of a distraction?

The most successful apps on Spotify (aside form lyric and ticket apps) are about discovering new music. If you already know you like One Direction, you can stream their stuff from their artist page, while extra bobbins like photos can (traditionally) be found on the band’s website.

Merging the two seems counter-intuitive; locking people into one place on Spotify destroys some of the experience that makes the music streaming behemoth what it is.

We’ll keep a beady eye on the app charts, but even with the legion of One Direction fans, we’d be surprised to see it make too much of a splash.

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EE reboots Fenton for 4G YouTube ad, sucks the fun right out of him http://www.electricpig.co.uk/2012/11/13/ee-reboots-fenton-for-4g-youtube-ad-sucks-the-fun-right-out-of-him/ http://www.electricpig.co.uk/2012/11/13/ee-reboots-fenton-for-4g-youtube-ad-sucks-the-fun-right-out-of-him/#comments Tue, 13 Nov 2012 10:11:59 +0000 Adam Bunker http://www.electricpig.co.uk/?p=483769

Today is exactly one year since a 14 year-old lad put a video online of a tearaway dog chasing deer on YouTube. Fenton, the dog who taught us all to follow our hearts no matter who shouts at us, has racked up in excess of 7.5 million views online, which in internet terms makes it ripe for some cashing in. Cue EE, which has taken the original and supercharged it for a new online ad. And it’s a bit weak.

A few weeks back we reported that the ‘Charlie bit my finger’ boys are about to add to the huge pile of cash they’re already sitting on, by way of both a Ragu ad and an online mini-series. And we reported on it wearily – this kind of thing is rarely any good.

In fact, the only furthering of viral YouTube hits to date that hasn’t been awful is Weezer’s video for Pork & Beans.

The best Fenton remixes ever

Sadly, this overblown Fenton remake from EE isn’t like that. With HD camera work, bombastic CGI and overzealous acting, the whole thing feels incredibly forced, which is exactly what the original wasn’t. Take a look and let us know if you agree:

EE’s still just getting started as a brand, but for our money it’s yet to find its groove when it comes to marketing. Remember this depressing vision of tomorrow?

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