Apple likes to keep things schtum. When you walk into an Apple Store to buy your brand new iProduct, chances are it didn’t officially exist the day or the week before. This is unusual in the tech world, and that’s probably because it’s pretty bloody hard to keep these things under wraps. Still, Apple tries all the same, because the buzz that a secret generates is impossible to recreate when a launch is long and drawn out. And, more importantly, you love it. The secrecy game twiddles with your brain bits in such a way as to get you out of bed and into line outside the store when you might otherwise not. The question is: is it all worth the effort? Read more
October 23rd, 2012
Apple CEO Tim Cook stood in front of a packed crowd in the US this evening to announce a few things. The big ‘oohs’ and ‘aahs’ may have been reserved for the iPad mini, but the tiny tab wasn’t the only thing to break cover. Apple’s new Macs are a sight to behold. Read more
Apple CEO Tim Cook and his cohorts have taken to the stage tonight to officially announce the iPad mini. As expected, the tab is a diminutive version of its bigger brother, with a few new tricks up its sleeves to boot. Read on for the full details. Read more
Tonight, Apple is holding a live event to launch the oft-rumoured iPad mini (or iPad Air, or iPad diddly, or whatever). But the latest clues suggest it won’t get a UK launch this side of Christmas. Worried? You should be. Read more
October 22nd, 2012
It’s going to be a busy week in the tech world. This time next week, Microsoft will unzip its trousers and waggle Windows Phone 8 in front of the world, but before then we’ve got Windows 8, the iPad mini and Google’s end-of-week Android event. And guess what: we know exactly what Google’s about to unleash. Read more
October 19th, 2012
What is a Chromebook? If you’re Google, that’s a question you need to figure out how to answer. Quickly. To try and solve the problem, the big G has just launched a new ad for the upcoming Samsung Chromebook that suggests just about anyone is a prime candidate for the new machine. But is that true? Read more
October 17th, 2012
Yesterday Apple fired out invites for next week’s not-so mystery announcement. It’s fairly evident that the company will launch the oft-rumoured iPad mini, but if you’re worried that it might be a bit out of your Christmas price range, there’s good news afoot: an even cheaper version of the Google Nexus 7 could be just around the corner. Read more
October 16th, 2012
Apple has just fired out its latest clue-laden invite, finally time revealing the date for the iPad mini launch event. Set wallets to the ‘ready’ position... Read more

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