Enlisting celebrities to endorse your stuff is a dangerous ploy. It can work quite well (although we’re struggling to remember any shining examples), but more often than not it’ll end up on the wrong side of the god-awful spectrum. And then sometimes it’s really unclear as to whether a campaign is actually good or not, such is its level of insanity. Case in point? This brain-melting Megan Fox / Acer matchup.  Read more
October 30th, 2012
Hurricane Sandy has begun its reign (and rain) of terror on the east coast of the US, but before the floods and power outages, the adverse weather claimed its first victim: a big, showy launch for Google. In lieu, the company has been forced to stage the most lo-fi product launch for years. But the news is still just as full of Google headlines as it otherwise would be. So, what’s the real benefit in a big keynote launch?  Read more
October 29th, 2012
If you’re reading this, chances are you’re quite switched on when it comes to the tech world. As such, you’re probably already getting tired of your living room glow box shoving Windows 8 in your face twice every ad break. But remember: not everyone is like you - and a new poll in the US has just duly shown Microsoft exactly that. Erm... Windows wha? Read more
October 26th, 2012
Want to see how to put so much spin on a court-ordered apology that it might actually affect global tides? Read on for a bamboozling display of word trickery from Apple... Read more
Windows 8 has launched. It's spilling across the world as you read this, fixing to stop PCs from being dull, and at the same time giving Microsoft a serious footing in the hitherto Apple-dominated tablet market. Thankfully, the publishing world is trying to help. Are we finally about to see a real two-horse race? Read more
After months and months of waiting and a drip-feed of information, Microsoft has finally launched Windows 8. The next generation operating software is a bold departure from the Windows of yore, but whether you like it or not, there’s no denying its freshness. Wanna see what all the fuss is about? Read more
October 25th, 2012
The iPad mini and the new iPods are big news for Apple. Not because the products themselves are swish, but because they’ve been ushered into existence with the best ads that Apple’s managed to make for some years. Welcome back to the top tier of ad-making…  Read more
Lovefilm, the DVD rental-turned streaming service which is owned by Amazon, has spent the past year battling against Netflix for the top spot on the UK movie streaming charts. Will the service’s integration with the dirt-cheap Amazon Kindle Fire tabs give it a leg up in the run up to Christmas? And can a stellar new feature tip it over the edge? Read more

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