fenton
Today is exactly one year since a 14 year-old lad put a video online of a tearaway dog chasing deer on YouTube. Fenton, the dog who taught us all to follow our hearts no matter who shouts at us, has racked up in excess of 7.5 million views online, which in internet terms makes it ripe for some cashing in. Cue EE, which has taken the original and supercharged it for a new online ad. And it's a bit weak. Read more
November 12th, 2012
facebook
How closely do you guard your Facebook account? Are you a habitual ‘liker’, or do you only hand out that kind of trophy to a select few sites, brands and groups? Whatever end of the spectrum you sit on, you might want to double check there’s nothing in your ‘Likes’ that looks out of place - Facebook’s been accused of letting brands scoop up erroneous admiration. Read more
ipad-mini-ads
Apple’s iPad mini has already enjoyed a fair bit of success. Apple refused to separate opening weekend sales figures into different camps for different-sized tablets, but 3 million probably says there’s at least a few of the minis leaving the store shelves. Apple’s now marching on towards Christmas with the launch of two new ads. Big Budget blockbusters? Nope - but that makes them all the better. Read more
November 9th, 2012
snowman
Today, John Lewis unleashed its Christmas ad. In the marketing world, this has come to be something of a headline maker. The store has rarely hit a bum note since it started using the Adam&Eve agency in 2009, and this year’s effort is no different. Now that legacy of impacting ads has lead to something else, though: parody. Read more
November 7th, 2012
tumblr
Tumblr, the photo blog that houses some of the most obscure and bizarre collections of pixels on the web, this week posted a record-breaking monthly page view figure. And by record-breaking, we mean 20 billion. Which is a lot. Thing is, we have a secret theory about how this has happened... Read more
November 6th, 2012
pools-facebook
Remember a while ago there was that advert for Facebook about how it was like chairs, and no one really knew why Facebook needed to bother advertising or what it was going on about? Yeah, well, now there’s more... Read more
November 2nd, 2012
halo4-1
As marketing partnerships go, there’s something about the sci-fi thrills of Halo 4 and the grown-up financial sensibilities of American Express that doesn’t quite match up. Odd then, that this is probably the most ambitious, potentially rewarding tie-up ever to hit Xbox Live... Read more
hitchcock
The days where ‘movie marketing’ would start and end with dumping a trailer online are long dead. The best viral campaigns know their audience and know how best to engage them, and in that sense the campaign for the upcoming Hitchcock biopic is no different. Ready to frame up the perfect shot? Read more
 

Hot chat, right here!


Our most commented stories right now...