bacon-bits-final-cut
Joe Patrick, one half of Republic Publishing's award-winning video team, vents some of the frustration he's had with Apple's supposedly perfect video suite, Final Cut Pro X. Are the new updates too little, too late? Read more
October 30th, 2012
windows-phone-8-launch
Last night, we attended the launch of Windows Phone 8 - the cherry on the top of an image overhaul Microsoft’s been trudging towards for two years. That’s it now; the second coming of Windows is here - desktop, tablet, mobile and games console all singing from the same hymn sheet. Thing is, as nice as it all is, there’s no escaping the fact that last night caused a lot of confusion. Everyone in the room shared the same odd sense of Déjà vu, stemming from the fact that we were attending the launch for something that’d, well... that had already been launched some months prior. It’s called the double-launch effect, and it’s a PR’s worst nightmare... Read more
October 25th, 2012
love-pork-insights
Never, ever underestimate the power of free things. Or, for that matter, the power of a bacon sandwich. What happens when you combine the two? A bit of social media gold. Read more
October 24th, 2012
ipad-mini-main
Apple likes to keep things schtum. When you walk into an Apple Store to buy your brand new iProduct, chances are it didn’t officially exist the day or the week before. This is unusual in the tech world, and that’s probably because it’s pretty bloody hard to keep these things under wraps. Still, Apple tries all the same, because the buzz that a secret generates is impossible to recreate when a launch is long and drawn out. And, more importantly, you love it. The secrecy game twiddles with your brain bits in such a way as to get you out of bed and into line outside the store when you might otherwise not. The question is: is it all worth the effort? Read more
October 23rd, 2012
ipad-magazines-bits
Republic Publishing's Nigel Brown, magazine stalwart-turned online journalist and Managing Editor of Humans Invent, thinks that tablet magazines have already had their day. Is it time to concede that websites are the better all-rounders? Read more
October 22nd, 2012
time-magazine
Is print dying? It’s certainly on the shrink. While the two sides of that particular argument continue to shout at each other from across the room, something important is largely being forgotten: digital editorial is a whole new kettle of fish. But, has Time - one of the biggest publications in the world - just foreshadowed a new era for online publishing? Read more
October 18th, 2012
TWITTER-MONKEY-RISE
“This is Gary. He’s the new kid. He’s gonna just sit in the corner and do the Twitter stuff for us.” If that sounds at all familiar, we’ve got some news for you: your brand is about to be bombarded with invidious, hateful slander, and you’re all in serious danger. See, it turns out Gary is the most powerful person in your team. Gary could destroy you. Please don’t let Gary destroy you; read this instead... Read more
October 16th, 2012
bacon-bits
Electricpig's Associate editor Ben Sillis waxes lyrical about the eerie familiarity that now runs through the majority of Kickstarter's promotion videos. Time the formula had a shake-up? Read more
 

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