The Facebook App Centre (or ‘Center’, if you’re on the other side of the Atlantic/reason), which went live earlier this year, is largely home to free apps that don’t require any cash to let you get going. But with Facebook rolling out in-billing payments, is that all about the change?
Facebook has partnered with mobile payment experts Bango to deliver Orange France with a way to let app fans buy App Centre goodies and have the money come out of their monthly bill.
“We are delighted to be powering operator billing in France for Facebook, says Bango CEO Ray Anderson. “The enhanced user experience for smartphones and other connected mobile devices means that Facebook users who connect either through the Orange network or through WiFi can consistently pay on their Orange France phone bill.”
Facebook already has deals with networks in the US and Germany, and will be looking to roll out a similar scheme in more European markets soon.
With that being the case, we’re likely to see a shift in the ratio of free:paid apps in the Facebook App Centre, and Facebook’s evolution to app platform step up a gear as a result.
If the complexity of apps can begin to rival and best those found on native mobile platforms, Facebook could soon be on the app warpath with renewed gusto. Looks like Apple and Google both have themselves a new rival.
Via The Next Web