Today is exactly one year since a 14 year-old lad put a video online of a tearaway dog chasing deer on YouTube. Fenton, the dog who taught us all to follow our hearts no matter who shouts at us, has racked up in excess of 7.5 million views online, which in internet terms makes it ripe for some cashing in. Cue EE, which has taken the original and supercharged it for a new online ad. And it’s a bit weak.
A few weeks back we reported that the ‘Charlie bit my finger’ boys are about to add to the huge pile of cash they’re already sitting on, by way of both a Ragu ad and an online mini-series. And we reported on it wearily – this kind of thing is rarely any good.
In fact, the only furthering of viral YouTube hits to date that hasn’t been awful is Weezer’s video for Pork & Beans.
Sadly, this overblown Fenton remake from EE isn’t like that. With HD camera work, bombastic CGI and overzealous acting, the whole thing feels incredibly forced, which is exactly what the original wasn’t. Take a look and let us know if you agree:
EE’s still just getting started as a brand, but for our money it’s yet to find its groove when it comes to marketing. Remember this depressing vision of tomorrow?