Today, John Lewis unleashed its Christmas ad. In the marketing world, this has come to be something of a headline maker. The store has rarely hit a bum note since it started using the Adam&Eve agency in 2009, and this year’s effort is no different. Now that legacy of impacting ads has lead to something else, though: parody.

Generally, parodies mean you know you’re doing well. If something’s worth spoofing, it must be well known and revered enough by the public for a joke version to strike a chord. After a string of successful ads, that’s exactly the position John Lewis has found itself.

We won’t spoil the new ad for you (you’re bound to see the unedited version on TV a trillion times between now and Christmas), but the parody version is below (and it’s the tiniest bit NSFW).

If we were John Lewis or Adam&EveDDB, we’d consider the fact that this exists (and so quickly) as a job well done…

Hot chat, right here!


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