Does the amount of cash you pump into the potential void that is research and development correlate to how innovative you are as a company? Nope. Well, not if a new report is to be believed, at least. Question is, is there anything Google and the like can do to catch Apple?
Booz’ annual Global Innovation 1000 report, which scours reams of data for 1000 of the world’s biggest companies, has ranked Apple as the most innovative brand on the planet for the second year running.
That lead is actually greater than it was this time last year, even though Apple’s spending far less on R&D than some of its rivals. Whilst Samsung alone spends $7 billion on its tinkerers and lab staff, Apple splashes just $2.4 billion annually.
Google, Microsoft and Nokia all dwarf Apple’s figures, and yet Apple has landed on top by way of a vote.
Is that a fair result? Or is Booz’ survey being swayed by Apple’s mask of coolness? Let us know which company you really think is the most innovative in the comments section below.