Remember a while ago there was that advert for Facebook about how it was like chairs, and no one really knew why Facebook needed to bother advertising or what it was going on about? Yeah, well, now there’s more…

We’re still not entirely sure why Facebook is like a chair, but maybe that doesn’t matter, because it’s also like other things too – like Halloween, and swimming pools. If you’ve no idea what we’re on about, have a look at the below:

Weird, right? Well it doesn’t stop there. Facebook’s agency of choice, Wieden & Kennedy, has continued the campaign with a couple of printed ads explaining the other things that Facebook’s also like. One example, as pictured above, is ‘swimming pools’. Why is the world’s biggest social network like a swimming pool?

“Swimming pools are filled with people. Some you know. Some you don’t. And every once in a while you see something that maybe you shouldn’t. That’s why swimming pools are a little like Facebook.” And also, presumably, because it’s full of chavs.

Facebook Timeline: You’re doing it wrong

The ads have already won themselves the honour of having a Tumblr account set up to parody them, but we can’t help but shake the obvious question: why does Facebook need to advertise in the first place?

Clearly, this will be in response to Facebook’s newfound need to attract and please investors, but when you already have 800 million users, it seems a bit redundant. Not to mention risky, if the result comes out like this.

For our money, the best advert for Facebook is still the opening few seconds of the trailer for The Social Network:

  • http://twitter.com/lexplex_ Lexplex

    Maybe it’s because Facebook desperately needs revenue as more and more businesses have bad experiences with using their advertising engine and renounce their faith in the platform. And, like many businesses started up by some whizzkid university students, it tries to be hip and cool instead of actually focusing on paying the bills.

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    Facebook will go down like orkut in next few things

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