As marketing partnerships go, there’s something about the sci-fi thrills of Halo 4 and the grown-up financial sensibilities of American Express that doesn’t quite match up. Odd then, that this is probably the most ambitious, potentially rewarding tie-up ever to hit Xbox Live…

Amex’ deal with Halo 4 isn’t the same as Xbox 360 match-ups that’ve gone before it. If you’ve got one of the little plastic money portals, we encourage you to head to to sync up your account to your Xbox ahead of Halo 4’s launch.

See, Amex has nestled deep into the Xbox framework and deep into Halo 4. This isn’t an app, this is a properly connected marketing deal. “We’re bringing a totally new experience to the platform that’s never been done before,” said the company’s Leslie Berland, adding that the deal is a properly “a native integration.”

Ok, so what does it actually do? Connected users will be able to claim rewards as they progress through Halo 4’s campaign and collect achievements. Beating certain levels will amount to rewards in the shape of statement credit or money off with Amex partners like AMC Theatres and PacSun.

Trailblazing Halo 4 campaign set for live TV

As well as ‘spend this much, get this much off’ offers, there’s also a competition that’ll award the first 25 Amex customers to complete an as-yet unnamed ‘superhard’ challenge with a trip to E3 2013.

But the question remains: are American Express and Halo 4 a suitable pair? Well, surprisingly, yes – despite the stereotypical owner of both card and game being entirely different, Amex reckons there’s 40 million card holders with Xbox Live accounts.

Interestingly, Amex’ plans don’t stop with Halo, with the company suggesting that the reward scheme is “not a complicated exercise to extend beyond Halo.” Where next, then? Netflix perhaps? Watch a movie, get a money-off deal? We’ll have to wait and see.

Source: Adweek

  • Stok

    Did you all go on holiday for two days.Or are you just going to all those keynote tech launches,but you have heard it all before and can’t be assed to post news of it on your very poor website.

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