Enlisting celebrities to endorse your stuff is a dangerous ploy. It can work quite well (although we’re struggling to remember any shining examples), but more often than not it’ll end up on the wrong side of the god-awful spectrum. And then sometimes it’s really unclear as to whether a campaign is actually good or not, such is its level of insanity.
Case in point? This brain-melting Megan Fox / Acer matchup.
“It is absolutely not a celebrity endorsement campaign,” Acer’s Michael Birkin says of the company’s new celebrity endorsement campaign. Birkin insists that Acer’s not using Fox as its “corporate spokesperson,” rather, it’s just using her looks to spread the word that the Acer brand is now more ‘premium’ than it used to be.
“It’s very important when you haven’t done brand advertising in the past that you get noticed and therefore the truth is that it is well known personalities engage people perhaps more easily,” Birkin said, adding that Acer wants “to be a premium provider at affordable pricing but driven by the aspirational dynamic which is for people to explore things they didn’t think they could do.”
Right. And, naturally, ‘things they didn’t think they could do’ roughly translates as ‘imply that Megan Fox is both a scientist and a software engineer, and can communicate with dolphins’.
It’s mad in the kind of way that only celeb tech endorsements can be, and it’s one of those things where we really can’t tell if it’s genius or just really, really terrible.
One thing’s for sure: Fox is laughing all the way to the bank.